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Leonardo Royal Hotel – The New Diplomatic Venue

Patrick Aarsman

In the picture Patrick Aarsman, General Manager, Leonardo Royal Hotel Den Haag Promenade.

The Diplomatic hub in The Hague, previously known as Crowne Plaza, where hundreds of diplomatic events, delegation meetings, and gastronomic dinner in collaboration with the Diplomat Magazine, will be renamed as the Leonardo Royal Hotel Den Haag Promenade. Known for its exceptional services, the new Leonardo Royal Hotel will retain its essence of Promenade and will continue to provide deluxe services to its customers.

Precisely one year after opening the first Leonardo Royal Hotel of the Benelux region in Amsterdam, the second Leonardo Royal will soon open in The Hague. 

General Manager Patrick Aarsman explains, ‘We believe in our brand, Leonardo Hotels, and are looking forward continuing under the wings of Leonardo Royal. We’re proud to be taking this step in the run-up to our 50th anniversary next year. It is still our ambition, together with the city, to position The Hague as a top destination for international relations.

The arrival of the Leonardo Royal Hotel in The Hague also marks the arrival of the Fattal Hotel Group to the most international city in the Netherlands. The unmistakable character of the Promenade Hotel, however, will not change. Promenade will remain Promenade. This is something we can be proud of!’

The International allure of the Royal City

With 9 meeting rooms, including the impressive 234 m2 Residentiezaal with a Sony 4K laser projector and a Prominential Boardroom on the 6th floor overlooking the green Stolkpark and the skyline of the city, the Leonardo Royal Hotel Den Haag Promenade has versatile meeting facilities to offer. This is in line with the upscale brand “Leonardo Royal” of Leonardo Hotels.

The hotel is far more than just a place to sleep overnight. It is a meeting place where hotel guests, residents, and staff can come together to forge national and international connections. In support of these connections, the hotel organises the Promenade Food Festivals at the restaurant Brut International Flavours. International chefs and embassies collaborate with the kitchen brigade to present local cuisines from all over the world to The Hague.

The Hague to receive second Leonardo Royal Hotel in the Netherlands

Before announcing the second Leonardo Royal Hotel within the Benelux region, the Fattal Hotel Group recently announced the opening of the Leonardo Boutique on P.C. Hooftstraat in Amsterdam.

In addition to a total transformation of the Museumhotel on the Netherland’s most chic shopping street, the Leonardo Hotel in Antwerp is also undergoing a total renovation. Alexander Kluit, Managing Director of the Benelux, points out, ‘As of April, the Leonardo portfolio in the Benelux will include 1.400+ hotel rooms distributed over 3 Leonardo Hotels, 2 Leonardo Royal Hotels and 1 Leonardo Boutique Hotel.

Fattal Hotel Group is currently one of the fastest-growing hotel chains in Europe. With the arrival of Leonardo Royal Hotel Den Haag Promenade to the international residential city, we expand our market position to the south of the Netherlands. This is fully in line with our growth ambition for Benelux.’

The Diplomat Magazine wishes Leonardo Royal Hotel success in its endeavors and looks forward to future collaboration!

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