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Mastering Public Diplomacy at the University of Ottawa: A Strategic Approach to Modern International Relations

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In the fast-evolving landscape of international relations, mastering the art of public diplomacy has become increasingly crucial. The University of Ottawa’s Mastering Public Diplomacy course stands out as a beacon for diplomats and individuals eager to hone cutting-edge techniques in the realm of modern international affairs.

The course offers a comprehensive exploration into the realm of the “new diplomacy” – public diplomacy, where the focus extends beyond traditional state-to-state interactions to encompass the vital relationship between public diplomats and civil society in the receiving state. Over the 12-hour duration, participants delve deep into the intricacies of this evolving field, gaining valuable insights into effective communication strategies and hands-on skills development.

One of the course’s key objectives is to equip participants with the knowledge and tools needed to implement public diplomacy projects under a cost-effective policy. This approach is particularly relevant in today’s global context, where resource optimization is paramount, and swift, impactful strategies are essential for success.

Through a combination of storytelling and practical exercises, participants not only understand the theoretical foundations of public diplomacy but also learn how to apply this knowledge in real-world scenarios. The emphasis on storytelling is especially noteworthy, as it aligns with the contemporary trend of using narratives to shape public opinion and build meaningful connections with diverse audiences.

An innovative aspect of the Mastering Public Diplomacy course is its recognition of the increasing role of locally engaged staff (non-diplomats) in public diplomacy departments. Participants gain valuable insights into why these individuals are becoming integral to the functioning of diplomatic missions and international organizations. This understanding allows diplomats and professionals to navigate the evolving landscape of public diplomacy with agility and adaptability.

The course caters to a diverse audience, including diplomats, diplomatic schools from ministries of foreign affairs, civil servants, journalists, international communication professionals, academics in diplomacy or international relations, staff from international organizations, the military, multinational corporations, the private sector, NGOs, and the civil society in general. This broad spectrum ensures a rich exchange of perspectives and experiences, enhancing the overall learning environment.

In a concise 12-hour timeframe and by bridging theory with practical skills, the course empowers individuals to navigate the complexities of modern international relations, fostering a new generation of public diplomats who are ready to face the challenges of our interconnected world.

For additional information visit Ottawa University Professional Development Institute

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