Conference Strategic Business Diplomacy – Dealing with global legitimacy challenges in international business by the Windesheim University of Applied Sciences.
Multinational enterprises experienced ‘golden days’ during the 1990s and 2000s. They expanded globally and were major players in globalisation. Today they have become powerful actors in the global economy.
CEOs of international businesses are invited by governments to help solve global issues such as climate change and poverty. However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulation and so on. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years. Strategic business diplomacy can help international businesses to deal with these issues.
Goal and outcomes to target
We hereby invite you at the 1st International Conference on Business Diplomacy. Key issues that will be addressed are: what is business diplomacy exactly? How do multinational enterprises conduct business diplomacy? What kind of business is involved in business diplomacy? And how does business diplomacy look like in emerging markets?
The conference is of interest to international business representatives, diplomats, consultants in the field of business diplomacy (government relations, international stakeholder management), NGO representatives and politicians.
Outcomes to target are: policy and strategy outcomes, policy/practitioners press, proceedings, a research agenda, inputs for international publications.
Programme and registration
Morning session with keynote speakers (morning)
Roundtable sessions (afternoon)
Speakers:
Professor Ross Harrison, Georgetown University, Washington D.C., USA
Professor Roel Nieuwenkamp, Chair of the OECD Working Party on Responsible Business Conduct
Mr. Christopher Nason, Director Corporate Intelligence at PWC
Professor Donna Lee, Professor of political economy, Bradford University (UK) and dean of the Social Sciences faculty
Chair/moderator: Prof. dr. Jan Melissen, Clingendael
Location and date:
The 1st International Conference on Business Diplomacy will take place at Windesheim University of Applied Sciences in Zwolle (The Netherlands), on Friday 4 December 2015.
Cost:
The cost for this conference amounts € 45,=, including lunch. This amount you can pay via PayPal or credit card.
Information and registration: http://www.windesheim.nl/over-windesheim/agenda/2015/december/strategic-business-diplomacy/
If you have an urgent request, please contact hjm.ruel@windesheim.nl
