Tiffany and Co.’s flagship boutique in NYC
Luxury brand Tiffany & Co. announced a multimillion dollar renovation to its flagship New York City boutique.
The flagship renovation, which should be complete in 2021, is part of the company’s new focus on attracting younger, hipper customers to its engagement rings, and its iconic store.
In 2017, Tiffany & Co. opened an Instagram-friendly eatery called the Blue Box Cafe, that finally gives visitors a chance to actually eat breakfast at Tiffany’s. The restaurant, located on a recently renovated fourth floor of the iconic10-story Tiffany flagship, has been a big hit.
During the construction, Tiffany will use a nearby retail space at 6 East 57th Street in NYC.
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