Chanel Haute Couture
Maison Chanel has announced that studio director Virginie Viard was
Viard will be in charge of the creative work for the collections, from
Virginie Viard becomes the first woman since Gabrielle “Coco” Chanel to be in charge of the brand’s creativity.
Viard began as an intern at Chanel in 1987, and left the latter maison with Lagerfeld to join Chloé in 1992, where the pair worked together for five years. When Lagerfeld returned to the French fashion house in 1997, she took on the role of coordinator for haute couture, and then ready-to-wear in 2000.
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