Bvlgari CEO Jean-Christophe Babin – Picture by Bvlgari.
Wednesday, 26 June 2019, Rome, Italy: In the presence of its CEO Jean-Christophe Babin, Bvlgari inaugurated its new exhibition Bvlgari – The Story, The Dream. The two-part exhibition being held at the Palazzo Venezia and Castel Sant’Angelo in Rome retraces the maison’s through some 170 jewels, archive photos and films, as well as haute couture dresses that illustrate trends during different periods in Bvlgari’s scintillating past.
The Palazzo Venezia and Castel Sant’Angelo, are two of the Eternal City’s most iconic sites. At the Palazzo Venezia, the story begins with founder Sotirio Bulgari, who arrived in Rome in the late 19th century, looking back at the immense success that Bvlgari has enjoyed since its creation.
Castel Sant’Angelo showcases jewels worn by the many movie stars who loved Bvlgari, along with Bvlgari icons such as the Serpenti, Monete and Parentesi collections.
The jewels are joined by 80 haute couture dresses from the private collection of Cecilia Matteucci Lavarini, a collector of haute couture and Oriental pieces, offering an elegant counterpoint to the style, illustrating the taste and trends of the different periods covered by the Bvlgari story.
