Men’s Area – Cartier Boutique Munich – Picture by Cartier.
Friday, 11 October 2019, Munich, Free State of Bavaria, Germany: Cartier Northern Europe re-opened of its Munich Boutique on Maximilianstrasse 20 with much pomp and circumstance.
As part of the maison’s international retail transformation the boutique was closed for a period of nine month for redesign and extend the sales floor.
The new boutique covers a sales area of around 300 sqm on two floors and draws its influences both, from the Bavarian landscapes as well as from urban architecture, reinterpreting the area’s very own cultural and distinctive artistic features.
In the entrance hall, dedicated to women’s jewellery and leather goods, cream-coloured elements and gold patina materials give brightness and elegance to the space. A tailor-made metal wall reminds of the Cartier panther’s fur pattern and an artsy modern, especially for the boutique designed, chandelier catch the eye. A corner with dark green wallpaper printed with blossoming trees and magnificent birds honours the beauty of the Bavarian forest.
As an homage to Munich’s Frauenkirche a touch of red is added through the bright seat covers and another Bavarian reference is found in the brocade wall coverings of the detached alcove in the adjacent men’s area.
Here the elegant cream shades carry on but splashes of blue and brown convey a more masculine feel. Hidden in the wall is a VIP room held in green that also reflects the local heritage in the coffered ceiling and lace elements from traditional attire worked into the wall coverings and seat covers. A monumental – so far biggest bas-relief in a Cartier boutique ever – alongside a curved staircase, connects the first and the second floor. It is decorated with the Cartier panther roaming about the landscape of castle Neuschwanstein.
A precious glass elevator next to another copper-gold shimmering drop-chandelier also brings the customer to the upper floor where the atmosphere of coziness and refinement endures.
On this floor two more sales areas and another discretely integrated VIP room await the guests.
In the prestige salon where the Maison’s High Jewellery is presented, an inviting lounge suite makes you feel at home. In the diamond salon that is only separated through an embellished golden see-through paravent and some shelves, the offer focuses on the bridal collection.
Occasionally integrated sunglasses, scarves and perfume round off the assortment of the new boutique.
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