By Roy LIe Atjam
On 15 April 2025, the National Made in Italy Day was celebrated at the Italian Cultural Institute in Amsterdam with an event entitled
“Italy: A Journey Between Innovation,Tradition, Art and Entertainment”
In his opening speech, the Italian Ambassador to the Netherlands H.E. Mr. Augusto Massari stressed the importance of Made in Italy as a symbol of passion for beauty, innovation and tradition. The choice to celebrate the event on April 15, the birthday of Leonardo da Vinci, is a tribute to the Italian genius.
Ambassador Massari also recalled that Made in Italy is synonymous with quality, creativity and elegance, thanks to the regulations that guarantee authenticity. In a competitive world, Italy is a key player, with more than 500 Italian companies in the Netherlands (29,000 jobs and a turnover of €19 billion) and trade with the Netherlands that amounted to €55 billion in 2024.
“The real value of Made in Italy,” said the Ambassador, “lies in the human capital that transforms natural resources into unique products and brings innovation to a wide range of sectors.” This is the secret of Italian success: doing things with passion, as Leonardo da Vinci did, who combined art and science.
During the event, art historian Matteo Fochessati outlined the history of Made in Italy in art, design and film, from Gio Ponti to the transatlanticists and the icons of the silver screen. The second part discussed sustainable water technologies, with speeches by RAI Amsterdam, EMEC and Atlas Filtri, leading Italian companies in the Netherlands and in the world.
A successful 2nd edition of the National Day of Made in Italy in Amsterdam.
Italy has very few natural resources of its own, yet the country ranks high in various industries. Italians ensure that their products are glamorous, stylish, and enjoyable, embodying the delightful essence of Italy. The focus on glamour is unique to Italian manufacturers, setting them apart from others in the market.
