The Hague, 10.09.2024 — The Embassy of Pakistan in the Netherlands hosted a dynamic Mango Festival at Pakistan House, celebrating the rich cultural heritage of Pakistan and the strong economic and trade ties between Pakistan and the Netherlands. The event was attended by distinguished Dutch business leaders and members of the Pakistani community in the Netherlands.
During his address, H.E. Mr Suljuk Mustansar Tarar, Ambassador of Pakistan to the Netherlands welcomed guests and emphasized the significance of the Pakistani mango, often referred to as the King of Fruits in promoting Pakistan globally. He highlighted that Pakistan is the world’s fourth-largest mango producer, cultivating over 2 million metric tons annually.
“Our mangoes, from the golden Sindhri to Chaunsa, represent the diversity and richness of Pakistan’s agricultural sector.” the Ambassador stated.
He noted that Pakistan has established itself as a major supplier of various agro-products, including mangoes, rice, and spices, reinforcing its role as a reliable and high-quality exporter to the European Union.
The Ambassador also emphasized the growing trade relationship between Pakistan and the Netherlands. “Pakistan’s exports to the Netherlands increased by 4% in 2023-24 and the bilateral trade stood at USD 1.93 billion. Pakistan received USD 182 million in FDI inflows from the Netherlands.
He expressed appreciation for the Pakistani business community and the Dutch businesses that continue to invest in Pakistan, acknowledging their role in encouraging stronger bilateral relations. The Embassy is actively facilitating business delegations and joint ventures to promote greater collaboration between the two countries.
The Ambassador also acknowledged the efforts of Dutch stakeholders who recently participated in the Food and Agricultural Products exhibition held in Karachi. The Ambassador invited Dutch importers and industry to participate in TEXPO Pakistan 2024, scheduled from 23 to 25 October in Karachi.
Ambassador Tarar expressed his appreciation to Trade and Investment Counsellor Muhammad Shafiq Haider Virk and the Embassy team for their efforts in organizing the event. The participants were served traditional Pakistani cuisine, and through a lucky draw, they won boxes of mangoes, which they were delighted to share with their family and friends.
