Australia’s Mathias Cormann at the OECD helm

Tuesday, 1 June 2021, Paris, French Republic:  Erstwhile Australian Minister for Finance (2013 to 2020), and Western Australian Senator for the Liberal Party (2007 to 2020), Mathias Cormann, took office today as the first Australian citizen to serve in the capacity as Secretary-General of the Organisation for Economic Co-operation and Development (OECD).

Mathias Cormann (born on 20 September 1970 in Eupen, Belgium) is a long-time Liberal politician, born and raised in Belgium’s German-speaking community. His seven year and 42-day tenure as Minister for Finance was the longest hitherto in Australian history, spanning the AbbottTurnbull, and Morrison governments.

Additionally he served as Minister for the Public Service from 2018 to 2019, Special Minister of State from 2015 to 2016, and again from 2017 to 2018 and since 2019 until his governmental resignation in late 2020. Cormann served as the Leader of the Government in the Senate and the Vice-President of the Executive Council. On 12 March 2021 he won the elections held to succeed to the helm of the OECD after the terms of Mexican economist and former chief of diplomacy, José Ángel Gurría Treviño

The Organisation for Economic Co-operation and Development (OECD; in French: Organisation de Coopération et de Développement Économiques, OCDE) is an intergovernmental economic organisation with 38 member countries, founded in 1961 to stimulate economic progress, and world trade. The OECD’s headquarters are located at the Château de la Muette in Paris, France. 

Generally, OECD members are high-income economies with a very high Human Development Index (HDI) and are regarded as developed countries. As of 2017, the OECD member countries collectively comprised 62.2 % of global nominal GDP (US$49.6 trillion) and 42.8 % of global GDP (Int$54.2 trillion) at purchasing power parity. The OECD is an official United Nations observer.

The OECD does not have the power to enforce its decisions, which further require a unanimous vote from its members, however, it is recognised as a highly influential publisher of mostly economic data through publications as well as annual evaluations and rankings of member countries

In 1948, the OECD originated as the ‘Organisation for European Economic Co-operation’ (OEEC), to help administer the Marshall Plan in Western European countries. In 1961, the OEEC was reformed into the Organisation for Economic Co-operation and Development and membership was extended to non-European states

In January 2018, Secretary-General Cormann was awarded with the rank of ‘Grand Cross with Star and Sash of the Order of Merit’ of the Federal Republic of Germany for his work “in advancing German-Australian relations”. 

Secretary-General Mathias Cormann speaks fluent German, French, Dutch and English. He holds law degrees from the University of Namur as well as the KU Leuven, both in Belgium. 

For further information

OECD: https://www.oecd.org
Profile as a former Australian Senator: https://www.aph.gov.au/Senators_and_Members/Parliamentarian?MPID=HDA

Mathias Cormann – Picture by Commonwealth of Australia through Wikipedia Commons

First Woman of Maya Descent Elected as Governor – General in the Commonwealth

H.E. Froyla T’zalam new Governor General of Belize, picture courtesy of Amandala Newspaper.

By Roy Lie Atjam

Belmopan, 26th May 2021.  Froyla T’zalam was sworn in as the first female and third Governor-General of Belize succeeding   Sir Colville Young. H.E. Lady FroylaT’zalamis the newly installed head of state for Belize — the direct representative of Her Majesty Queen Elizabeth II.  Lady Froyla T’zalam, an educator, is the first indigenous woman of Maya descent to be named Governor-General in Belize and the Commonwealth.

Prime Minister John Briceño said  T’zalam brings with her more than her masters in rural development and her anthropology degree. She brings more than the total of her work as an academic, her scholarly publications and decades of experience as a community organiser – all of which makes her fully qualified for her new role.

H.E. Tzalam has played a pivotal role in defending and promoting the indigenous Mayan culture and in the development of the African-Maya History Project. The inaugural ceremony had a profound historical significance with the Acting Chief Justice Michelle Arana, a Garifuna (Black Caribs) woman, standing side by side with T’zalam (Maya) to administer the oath of allegiance.

Acting Chief Justice, Michelle Arana administers the oath of allegiance to the new Governor General of Belize.

In her congratulatory messages for the new Governor-General Baroness Patricia Scotland, Secretary-General, Commonwealth of Nations stated: 

Her Excellency’s background is impressive. Whilst she is a rural development and resource management specialist, her extensive work in enhancing education across the country has been truly remarkable and inspiring. This has been rooted in her strong academic background, which has endowed her with a deep understanding of the communities that make up the Belizean population. On behalf of the Commonwealth, I wish to extend my very best wishes to the new Governor-General as she embarks on this exciting journey and takes on this great responsibility.

The Sarstoon Temash Institute for Indigenous Management, SATIIM, issued a release congratulating T’zalam, its former Executive Director, as Belize’s First Mopan Governor-General. The release says that this is a significant moment in the history of our country and the history of the indigenous peoples of Belize. T’zalam first collaborated with SATIIM as a researcher and then back in 2014 became the executive director of the organization. The release ends by saying that T’zalam brings a unique sense of history and intercultural skill to her role as Governor-General and SATIIM expresses sincere gratitude for her service to her people, all Belizeans, and our country.

In her inaugural address to the nation, T’zalam paid tribute to Sir Colville and his wife for their unwavering commitment to Belize for nearly three decades of service. I want to thank the Prime Minister John Briceño and his Cabinet for their trust in me to serve in this high office, she said. I also want to thank the many Belizeans who have expressed their delight and support over social media and personal notes to my appointment. T’zalam told the country that with her new platform, she intends to be a champion not only for the Mayan people but for all citizens of Belize.

Although we were not financially wealthy, we had our values, she said. My parents did not raise us to see ourselves as poor. We had food and shelter. I was surrounded by family with lots of rooms to run around, as well as chores to teach me how to be responsible. She said: these chores imbibed in me an appreciation for the benefits of hard work. While the installation of a Mopan woman as a Governor-General can be seen as a symbolic milestone, it should not be seen as wilfully ignoring our colonial past. Rather, it is a new chapter in Belize’s evolution as a country for all and by all.

The new Governor-General said she intends to carry out the constitutional role of her office with the required diligence. I intend to fully build metaphorical bridges in this country, uniting all of us in the rural areas and the towns. I will use my interest in strengthening local communities to build a nation that can overcome challenges.

H.E. Lady Froyla T’zalam ended by speaking of the impact of the Covid-19 pandemic, which is still being faced by the world. As all your faces are hidden by a mask, it is a visible sign that we are still in a pandemic. I wish to express heartfelt condolences to the families and friends who have lost loved ones to the disease. We must continue to be vigilant, concluded the newly appointed Governor-General.

Australia makes a contribution to Trust Fund for Victims

H.E. Mr Matthew E.K. Neuhaus, Ambassador of Australia to The Netherlands, and Pieter de Baan, TFV Executive Director at the unveiling of the artworkdonated by the Government of Australia to the ICC on 31 May 2021 ©ICC-CPI

Australia makes AUD$ 300,000 contribution to Trust Fund for Victims, earmarked to Ntaganda reparations

The Trust Fund for Victims (TFV) at the International Criminal Court (ICC) is pleased to announce that the Government of Australia has pledged AUD$ 300,000 to the TFV. The contribution has been specifically earmarked to the Ntaganda case with a focus on survivors of sexual and gender-based violence (SGBV). 

Australia has been a consistent supporter of the TFV over the past decade, contributing over EUR 1,430 million to its mandate.

Speaking on occasion of this event, H.E. Mr Matthew E.K. Neuhaus, Ambassador of Australia to the Netherlands said “Australia is a longstanding and strong supporter of the International Criminal Court. We hope that our contribution to the Trust Fund for Victims, with its particular focus on reparations for victims and survivors of sexual and gender-based violence, underscores that Australia’s commitment to gender justice – at home and abroad – is backed by action.”

In July 2019 Bosco Ntaganda was found guilty of 18 counts of war crimes and crimes against humanity in the Democratic Republic of the Congo (DRC) in 2002-2003. The Reparations Order for victims delivered in March 2021 found Mr Ntaganda liable for US$ 30 million. As the convicted has been found to be  indigent, the TFV is seeking to financially complement the reparation awards. This contribution by Australia is therefore, a vital step towards helping ensure victims of Mr Ntaganda’s crimes receive the reparations that are their right.

Baroness Arminka Helić, the TFV Board member representing the Western European and other States Parties, welcomed the contribution saying “This contribution by Australia sends a strong message of support to the survivors of SGBV who suffered due to despicable actions by Bosco Ntaganda. The impact of these terrible crimes includes a complex, long-lasting and devastating trauma. Giving a voice to the survivors, standing with them and providing real assistance is invaluable.  On behalf of the Board of Directors of the TFV I express my gratitude to the government of Australia.”

Thanking the Government of Australia TFV Executive Director Pieter de Baan said “Australia’s engagement with the TFV is taking a welcome next turn, earmarking their contribution to reparations in Ntaganda, and specifically for the benefit of SGBV survivors. The TFV  is proud to work alongside Australia in ensuring justice for these victims and looks forward to continuing to do so.”

In its reparations order in the Ntaganda case, the Trial Chamber ordered collective reparations with an individual component. The Chamber instructed the TFV to develop a draft implementation plan for reparations, which is due for submission by 8 September 2021.

Today, the Government of Australia also unveiled a piece of art it has donated to be placed at the premises of the International Criminal Court as a symbol of its commitment to the Rome Statute and the fight against impunity.

Colombian Ambassador met IHE Delft Rector

Colombia IHE Delft Academic Research Partnership

The Ambassador of Colombia to the Kingdom of the Netherlands, H.E. Mr Fernando Antonio Grillo Rubiano, accompanied by Professor Leonardo Alfonso, Coordinator for Colombia at the IHE, and Laura Sánchez, Second Secretary of the Embassy, ​​held a meeting in Delft with the Rector of the IHE Delft Institute, Eddy Moors.

The purpose of the meeting was to celebrate IHE Delft’s ties with Colombia, and highlight the results achieved by IHE in water diplomacy, and management of water resources in Colombia.

The Colombian Ambassador, Fernando Grillo, stated that the Government of Colombia values ​​joint research initiatives, such as the course held in January 2021, on ‘Computer tools and citizen science to improve measurements of water sustainability and food security’ organized by IHE Delft and the Julio Garavito Colombian School of Engineering, with financial support from the Netherlands, through Nuffic and its Orange Knowledge Program (OKP).

For his part, the Rector of the IHE, Eddy Moors, indicated the interest in strengthening current alliances, such as the Memorandum of Understanding “Academic Research Partnership” between Colombia and the Netherlands; as well as in deepening the work of IHE Delf in education for Sustainable Management of Water and Food Production in Latin America.

The meeting concluded with the commitment to work together to further consolidate the links between the IHE Delf Institute and Colombia through the possible development of joint research and academic programs.

Riyadh hosts first UNWTO regional bureau

Saudi Tourism Minister Ahmed Al Khateeb and UNWTO Secretary-General Zurab Pololikashvili – Picture by UNWTO.

Wednesday, 26 May 2021, Riyadh, Kingdom of Saudi Arabia: The World Tourism Organization announced the establishment of a regional bureau in Riyadh, during the tourism sector recovery summit held in Saudi Arabia. 

Saudi Arabia’s Ministry of Tourism stated that the summit will discuss the most important issues facing the re-initiation and sustainability of the recovery of the tourism sector, while Minister of Tourism Ahmed Al-Khateeb stressed the need for cooperation to enable the tourism sector to recover and build a more sustainable and resilient future. 

Deputy Minister of Tourism of Saudi Arabia, Princess Haifa bint Mohammed Al Saud – Picture by UNWTO.

At a ceremony in Riyadh, Saudi Arabia, UNWTO Secretary-General Zurab Pololikashvili was joined by Her Royal Highness Princess Haifa bint Mohammed Al Saud, Deputy Minister of Tourism for Strategy and Investment, and the Kingdom’s Minister for Tourism, His Excellency Ahmed Al Khateeb to officially open the bureau. They were also joined by tourism ministers from across both Middle East and from every other global region, as well as by leaders from the private sector. The new office will serve as a hub for UNWTO to coordinate policy and initiatives across its 13 Member States in the region. This includes a number of tourism projects and products, among them the new “Best Tourism Villages by UNWTO”, launched on the occasion of the opening of the Regional Office. Alongside this, Riyadh will also be home to an expanded UNWTO International Tourism Academy, providing opportunities for people of all backgrounds from across the region, including women and youth.

United Nations’ Secretary-General António Guterres congratulated UNWTO on the occasion, saying “I believe that this Office will help the Middle East region recover its tourism sector as well as support the growth of rural tourism development worldwide.” 

Ahmed Al Khateeb, Saudi Minister for Tourism, added: “We are thrilled to host the new Regional Office in Saudi Arabia. This demonstrates our commitment to working with our partners at the UNWTO to develop a strong industry based on the principles of sustainability and opportunities for all, across the region and globally.” 

For further information:  

https://www.unwto.org/news/unwto-makes-history-with-opening-of-first-regional-office-in-the-middle-east

Mauritius facilitates VAT registration

Mauritius Revenue Authority (MRA) informs the public that a new facility has been developed jointly by the MRA and the Corporate and Business Registration Department (CBRD) for online VAT Registration of a company on incorporation under a single process. 

While making an online application to the CBRD for incorporation of a company, the applicant will, henceforth, be required to provide details relating to VAT registration and will be registered by the MRA for VAT purposes, where applicable. Immediately after its registration as a company by the CBRD, the MRA will inform the company of its VAT registration status and the assigned VAT Registration Number.

Where a company has been VAT-Registered, the effective date of the VAT registration will be: i. the date the company will start business as declared in the application; or ii. the date of incorporation, whichever is the later.

Where a company has not been VAT-Registered on incorporation and thereafter: i. becomes liable for compulsory VAT registration: or ii. wishes to be voluntarily VAT-Registered, the company will have to apply for VAT registration directly to the MRA.

For further information 
https://www.mra.mu

Khaled bin Alwaleed joins Saudi Olympic Committee

Prince Khaled bin Alwaleed & Prince Abdulaziz bin Turki bin Faisal bin Abdulaziz Al Saud, Minister of Sports – Picture by Saudi Olympic Committee.


Sunday, 23 May 2021, Kingdom of Saudi Arabia: HRH Prince Khaled bin Alwaleed bin Talal Al Saud, has been elected to the Board of the Saudi Arabian Olympic Committee (SAOC) at the latest general assembly meeting. 

The general assembly also served as elections to appoint its president, namely Prince Abdulaziz bin Turki Al-Faisal Al Saud, the kingdom’s Minister of Sports, with is Vice President being HH Prince Fahd bin Jalawi bin Abdul Aziz Al Saud. 

Prince Khaled bin Alwaleed likewise serves as President of Saudi Sports for All Federation (SFA). He was appointed to the Saudi Arabian Olympic Committee (SAOC) board alongside other contemporaries and influential decision-makers in the field of sports. Furthermore he was renewed as the President of Sports for All Federation for the next four years.

Prince Khaled bin Alwaleed is known for his promotion of a healthy lifestyle, of sports, as well as of sustainable and green investments. He is a son of tycoon, Prince Alwaleed bin Talal bin Abdulaziz Al Saud, and philanthropist Princess Dalal bint Saud bin Abdulaziz Al Saud

For further information:

 
Khaled bin Alwaleed investments: https://kbw-investments.com/2021/05/24/prince-khaled-bin-alwaleed-elected-to-board-of-saudi-arabian-olympic-committee/?fbclid=IwAR1chm4e9cqqZCqW0GF_lotm4D3f0-ch-nvGXL7NENqdOcSbdTgq2jC7A8o

Saudi Ministry of Sports: https://www.mos.gov.sa/en/Pages/default.aspx

UAE-Netherlands Week to Strengthen Bilateral Exchange in Celebration of 50 Years of Partnership

In the picture, H.E. Ms Hissa Al Otaiba, Ambassador of the UAE in the Netherlands.

ABU DHABI, 26 May 2021 – The United Arab Emirates and Kingdom of the Netherlands are slated to jointly host the inaugural UAE-Netherlands Week from May 30th until June 5th, 2021, in an effort to promote cultural and knowledge exchange between the two countries.

The week comes against the backdrop of the two countries’ celebration of nearly fifty years since the establishment of diplomatic relations, as well as the UAE’s fiftieth anniversary since its founding as a nation.

H.E. Mr Ahmed Aboutaleb, Mayor of Rotterdam.

Representatives of Emirati and Dutch governmental entities, cultural institutions, and youth organizations will take part in the daily online panel discussions.

Participants include HE Omar Saif Ghobash, Assistant Minister for Public and Cultural Diplomacy at the UAE Ministry of Foreign Affairs and International Cooperation; HE Hissa Abdulla Alotaiba, UAE Ambassador to the Kingdom of the Netherlands; HE Lody Embrechts, Dutch Ambassador to the UAE; HE Ahmed Aboutaleb, Mayor of Rotterdam; and HE Hans Sandee, Netherlands Consul General in Dubai and Netherlands Commissioner General for Expo 2020 Dubai, amongst others.

H.E. Mr Lody Embrechts, Dutch Ambassador to the UAE.

Sessions will address diverse topics, including ways to strengthen bilateral cooperation in the arts and cultural sectors, promote food security and energy efficiency, empower women in Science, Technology, Engineering and Mathematics, and foster entrepreneurship and scientific innovation.

The Netherlands’ participation in the upcoming Expo 2020 Dubai and its state-of-the-art biotope pavilion where the connection of expertise in the fields of sustainable energy, water management, agriculture, circularity and civil engineering meet will also be addressed.

HE Omar Ghobash, Assistant Minister for Public and Cultural Diplomacy at the UAE Ministry of Foreign Affairs and International Cooperation.

The week will also include a Youth Talk series held in cooperation with the Abu Dhabi Youth Hub. Topics include starting a business in the UAE and the Netherlands, female empowerment, being an artist in both countries, youth hubs in the two countries, bilateral educational exchange, and a talk titled “My Next 50 Years.”

All talks will be streamed on the UAE Ministry of Foreign Affairs and International Cooperation’s social media channels and available on the YouTube channel of the Office of Public and Cultural Diplomacy.

UAE-Netherlands Week

Military diplomacy within the public diplomacy framework

By Ms Alex Seagar, MAJOR | Australian Army Legal Corps | Ottawa, Canada

Winston Churchill allegedly said, ‘diplomacy is the art of telling people to go to hell in such a way that they ask for directions’. Churchill was perhaps one of the most prominent diplomats of the modern era, effortlessly bridging the gap between public office and military dialogue. He was unapologetically pragmatic yet decidedly cordial in a way only the British tend to be.

Military diplomacy is, as demonstrated by Churchill, both an art and a science. Within the profession of arms, modern warfare is taught through doctrine: military techniques, tactics and procedures evolved over centuries. In fact, when it comes to the science of modern warfare, much is drawn from the conduct and experience of our adversaries. It was Sun Tzu who said, ‘the supreme art of war is to subdue the enemy without fighting’.

That is the central feature of military diplomacy. Although we may be professional soldiers, this job is unique. Our core business, of breaking things and killing the enemy, may never actually be realised: it is possible to spend an entire career rehearsing for a moment that never eventuates. It can be a disappointing realisation for some, yet as a military legal officer, I would prefer if it stayed this way. War is an option of last resort: if it comes to that, diplomacy in all its forms has failed.

The operational environment in a warzone is an odd place. It’s a mixture of military personnel, civilian government employees, diplomats, NGO staff and of course, the local civilian population. I have a friend, Gigi, a civilian employee that I met on operations in Iraq in 2019, who represents the diversity of skills and backgrounds found in such an environment. I was deployed to Baghdad as a legal advisor with the Coalition operation to defeat Da’esh in Iraq and Syria. My friend, Gigi, is an American citizen, born in Iraq, who worked for the Coalition as an Arabic translator. Gigi left Iraq as a teenager and her perfect command of both Arabic and English made her indispensable to the mission. The striking feature about Gigi, besides her impressive language skillset, is her fierce, feminine and flawless demeanour. Not only were we in a warzone, but Iraq is unbearably hot for the majority of the year, which for most means you present as a sweaty mess. Besides doing my job, staying hydrated was about the extent of my ability over there. Gigi, however, came across as a woman on a mission, and the heat was certainly not holding her back.

Diplomacy in all its forms is multidimensional. Military diplomacy is just one means of advancing foreign policy interests under the broader framework of public diplomacy. The way one military interacts with another is very often predetermined, based on the relationship the respective forces have to one another. That relationship could be identified as partner force, fellow coalition force, strategic or geographic partner force, or the diametrically opposed relationship of enemy force. The reality of professional soldiers from backgrounds akin to my own – that is, western nations with largely peacetime armies – is the focus on collaboration rather than the pure conduct of hostilities.

Every day, soldiers from all over the world come together to train, strategize, and prepare for a range of scenarios, from peace keeping, peace building, prevention and intervention to the defence of each other. Militaries worldwide conduct a variety of engagements including daily exercises for the common goal of interoperability – the ability to function together successfully in any of the aforementioned scenarios. Military diplomacy may also be demonstrated through military-to-military discussions and key leadership engagements, particularly between senior ranking officers. While military diplomacy previously focused on conflict-centric concepts such as ‘winning hearts and minds’, these days it’s concentrated on alliance building and geographical partnerships in an age of major power competition.

Military diplomacy also involves a large element of personal diplomacy, illustrated by deep bonds of friendship and close personal networks that develop as a result of this interoperability. People you may never have crossed paths with become not only unlikely comrades, but your best mates.

It’s an unforgettable experience to be surrounded by a group of brave and selfless individuals, within a melting pot of nations, working together to bring about an end to hostilities in a country a million miles from home. I fell in love with the people around me – French, Canadian, Iraqi, American, Italian, Kiwi, British, Belgian, Spanish and Portuguese to name but a few. These relationships illuminated the strange feeling, the juxtaposition, that arises from the contrast between the unity within that team versus the disharmony of a destructive war just outside camp. It’s those relationships that begin to build international bridges, forming the network that encompasses both military diplomacy and strategic actions within the broader public diplomacy framework.

Which brings me back to Gigi. This woman was indeed on a mission. It is not the easiest thing to be a woman in uniform in a warzone. Despite your best efforts, you will stand out. For personal security reasons, I was advised to wear a wedding band: women do not serve in a uniformed capacity in Iraq. There is no such thing as a female officer; an unmarried, female officer is simply unheard of.    

Gigi, however, ignored this. She wasn’t in uniform but because of that, it meant her job was significantly more difficult than mine. She translated for a commander whose job it was to interact with Iraqi forces daily. She was surrounded by soldiers who did not understand her or her role. When I asked why she went to the trouble to present herself so impeccably, properly made up but conservatively dressed, she responded that she wasn’t going to stop, simply because it drew attention to her. In fact, she was adamant that the only way to generate change was to stand her ground and continue to show up, every day, to normalise her presence. This is particularly important in light of UNSCR 1325, and the vital need for women to be involved in all stages of the peace process. As soldiers and officers, we are taught that we must lead by example, to inspire and persuade; in essence, to command respect through doing. Gigi was the exemplifier.

Gigi still works in Iraq, her presence promoting both peacebuilding and women’s equality. While a Coalition force of thousands defended a rules based global order, Gigi was one woman standing in solidarity of the rights of women everywhere. My point is military diplomacy is a wonderful tool but so too is personal diplomacy, exhibited by Gigi. Gigi’s fierce attitude demands change from those around her: she can direct you to go to hell whilst giving you the bilingual directions to get there. Gigi will conquer more than I ever will in support of equality, peacebuilding and diplomacy. As Churchill championed, diplomacy works best in combination: the branches are not mutually exclusive, and we must employ all forms if we are to collaborate for peace.

__________________________

About the author: Alex Seagar LLB (UQ), LLM (Military Law) student (ANU); Major, Legal Officer, Australian Regular Army (now Army Reserves). Born in New Zealand, raised in Australia, living in Canada, citizen of the world.

The views expressed herein are those of the author and do not reflect the views of the Australian Defence Force or the Government of Australia.

Essay assigned  to distinguished students. Dr. Eugenio Matos G., senior diplomat and lecturer of public diplomacy at the University of Ottawa, Canada. Mastering Public Diplomacy Certificate, May 2021 session. 

Public Diplomacy and Costa Rica’s Foreign Policy

By H.E. Mr Mauricio Ortiz, Ambassador of Costa Rica in Canada

Costa Rica carries out constant, clear, and coherent actions on issues related to the axes of foreign policy and public diplomacy through our Ministry of Foreign Affairs and Worship and its Foreign Service.

What do we mean by public diplomacy? According to Claramunt and Sáenz (2020), public diplomacy today is something very different from the traditional concept of diplomacy, which  involved almost exclusively the relations between subjects of international law, particularly States, under the sign of power (political, military, economic, strategic…), within a classical conception of the State, and through communication and relationship channels that in good part passed almost exclusively under the key of secrecy of political and military elites.

While traditional diplomacy aims at a relationship between peers, governments and their official interlocutors, public diplomacy bets on broader networks of individuals or collectives, and tends to be more transparent and widely known. This vision of diplomacy is relational, bidirectional or multidirectional, democratizing, associative, symmetrical and promotes dialogue among equals.

In this sense, Joseph Nye distinguished between the concept of hard power based on the possession of economic, material and military resources and the concept of soft power based on skills or qualities that allow a change in the behavior of others, without inescapable pressures, to achieve certain results. In this way, soft power can always be an ally or complement to public diplomacy and is a fundamental instrument for countries that do not have a preeminence in other areas or do not wish to resort to a coercive policy, as is the case of Costa Rica.

Along these lines, Bátora (2005) argues that, in intelligent public diplomacy, small and medium-sized countries could reduce asymmetries and reexamine their accents from a dynamic of growing involvement of non-traditional sectors in diplomacy, such as civil society, academia, science, culture and the private sector. This approach has been progressively incorporated into the foreign policy of many countries.

Costa Rica positions through various types of Public Diplomacy actions, the Pillars of Foreign Policy, and therefore the great positioning of Costa Rica on issues such as sustainable development, peace, democracy, disarmament, human rights, and respect for international law. Likewise, with an integrated effort between diplomatic offices and our Ministry, we developed objectives, actions, indicators and goals in the areas of economic and cultural diplomatic activities. With the support of the Ministry of Foreign Affairs, the headquarters developed activities within the strategic axes outlined each year and the priorities of the governing bodies, in the areas of tourism, culture, trade, science, among others.  

Moreover, the efforts in the pillar of Cultural Diplomacy are part of Public Diplomacy, promoting mutual comprehension and understanding, promoting the various expressions, such as film, music, literature, visual and performing arts. Dr Eugene Matos (2016), Dominican Republic diplomat states when talking about culture, “arts reach what diplomats, politicians and governments usually cannot”, and we fully identify with his words.

In Costa Rica there are some relevant experiences of state support for the internalization of cultural projects. One example has been the work with the Costa Rican Film Production Center, part of the Ministry of Culture and Youth, which has accompanied our embassies abroad in their cultural promotion functions, and has used this platform to internationalize the work of our country’s audiovisual creators. On the other hand, the efforts of our country brand (Essential), as a transversal strategy, position Costa Rica in the world for the benefit of trade and investment attraction, culture, and tourism, under the strategic axes of sustainability, excellence, innovation, social progress and Costa Rican linkage.

As Claramunt and Sáenz (2020) point out, in a fragmented world, public diplomacy tends to bring individuals and people closer together when politics, in some of its manifestations, can divide them. When hard politics tends to separate and alienate the parties, culture, science, sustainable development manage to offer the conditions for greater closeness and for the constitution of knowledge networks that often respond to their own ethics and needs.

Costa Rica promotes a public diplomacy aimed at dialogue between people, through different manifestations, which allows other levels of understanding, mutual recognition, and appreciation of the differences between societies and states. In the work of its embassies and consulates, Costa Rica and its institutionalism, in its public and private expression, can find the natural platform to strengthen those elements of soft power that our country has, which in 1949 decided to abolish the army and invest in education, health, infrastructure and in the protection of the environment.

Essay assigned  to distinguished students. Dr. Eugenio Matos G., senior diplomat and lecturer of public diplomacy at the University of Ottawa, Canada. Mastering Public Diplomacy Certificate, May 2021 session.