H.E. Mr. Konstantine Surguladze, Ambassador of Georgia.
On March 19, the Embassy of Georgia to the Kingdom of the Netherlands hosted the event “Wie is de Mol” in Georgia.“Wie is de Mol” is a very popular TV program in the Netherlands and an excellent opportunity to show Georgia to the Dutch people.
The Embassy organised this event for the representatives of Dutch tourism agencies and media representatives to inform them about the “Mol effect” and to extend humble gratitude to the reality show.
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The aim of the event was to raise awareness of Georgia and make the country a more popular tourist destination in the Netherlands. The Ambassador of Georgia H.E. Mr. Konstantine Surguladze welcomed the audience. He thanked WIDM to have chosen our beautiful land and for demonstrating its hidden marvels to the Dutch audience.
During the event a representative of Georgian National Tourism Administration, Ms. Nino Turashvilimade talked about “Georgia – ‘Mol’ effect and expectations” and the Head of Business Development of Georgian Airways, Ms. Eteri Gaiashvili about Georgian Airways.
The speakers gave a lot of information about the possibilities to visit Georgia: beautiful city’s, national parks, winter resorts and beach in summer, adventure and a good cultural program, low prices and amicable people.
Also a member of Georgian wine club, Mr. David Jishkariani talked about the variety of Georgian wine and the Qvevri winemaking method. Georgia is the oldest wine-country in the world. At the end of presentations, they answered questions of the audience and talked about the recent undertakings in Georgian tourism industry.
At the end of the evening, the Ambassador H.E. Konstantine Surguladze thanked the audience for their participation and engagement.
The audience also had the opportunity to listen to the Georgian polyphonic singing by the folk ensemble “Meskheti”, who was also performing in the 8th episode of WIDM. The event was followed by a reception with excellent Georgian wine and delicious traditional dishes.
With the support of the Embassy of Georgia, direct involvement of the Georgian National Tourism Administration and Tbilisi City Hall popular AVROTROS-programs 18th season was hosted by Georgia. The TV program took place in the capital, Tbilisi and different regions. “Wie is de Mol” showed many images of Georgia’s touristic potential, its beauty, culture, polyphonic music, etc.
The interest in Georgia for holidays and travel since the start of “Wie is de Mol” increased significantly. Producers of the show call it WIDM effect, which occurs directly after the start of the show.
Some of the links about WIDM effect:
https://www.ad.nl/show/georgie-is-meer-in-trek-voor-vakanties-dankzij-wie-is-de-mol~abe2243e/
http://vance.nl/vliegticket-zoekopdrachten-naar-georgie-verdubbeld-is-mol/
