All lovers of unusual jewellery, fashionistas, design aficionados and connoisseurs of art should keep the dates of 10 through 13 November open in their organizers, for on those days SIERAAD Art Fair will be held in the Gasholder on the Wester Gasterrein in Amsterdam. We would strongly urge everybody to start saving now, since the selection this fall will be simply spectacular.
The fair is getting more international every year and as a result, according to insiders, more interesting and important. In the course of 4 days SIERAAD Art Fair offers a prominent cross section of worldwide contemporary jewellery design.
Once again, SIERAAD Art Fair will be a launching platform for young up-and-coming talent. Ever since 2001 SIERAAD Art Fair has been a must for aficionados, collectors, curators, stylists, retailers and journalists. Visitors and buyers come from all over the world to do business during this not-to-be-missed four-day event. They buy directly from the makers, which is the distinguishing asset of SIERAAD: it enables artists to present and sell their work themselves to a large public. The dialogue between artist and interested party is a usp hardly to be overrated
Unprecedented splendour at SIERAAD
We are proud to announce that SIERAAD Art Fair will celebrate its 15th anniversary in November with an exceptional exhibition. The fair will feature a special selection from the largest ethnological jewellery collection in Holland. It is the outcome of an inspiring collaboration with the Amsterdam Tropenmuseum, the Ethnological Rijksmuseum in Leiden and the Africa Museum in Berg en Dal.
At a fair where the visitor is surrounded by prominent international contemporary design, occasionally featuring very futuristic touches, we felt this anniversary was an occasion to go back to the roots: to the ethnology of jewellery. Ethnological jewellery originates from and is connected with all possible milestones in life, with traditions, ancestor worship and the use as amulet, talisman and medicine. Jewellery is the bearer of symbols and wearable stories with a fascinating symbolic language.
Phenomenal
The merger of the Tropenmuseum, Ethnological Rijksmuseum and Africa Museum in 2014 resulted in a phenomenal collection of some 6000 pieces of jewellery from antiquity to the present day. The SIERAAD exhibition is an opportunity for the new museum organisation to spotlight these cultural treasures in all their glory for the first time. The exhibition is the ‘appetizer’ on an extensive menu of jewellery exhibitions that are planned for the coming years.
Location: Gashouder, Westergasfabriek, Amsterdam admission; is € 15 – per person per day for 2 days € 20.00 pp, 65 + and CJP/students pay € 12.50 , children under the age of 12 ( accompanied) free • tickets can be purchased at the box office or ordered www.sieraadartfair.nl • at the show can be bought and paid for through various payment systems. • You can park in the nearby parking Westergasfabriek or in the immediate surroundings.
Thursday November 10
14.00 hour: SIERAAD Art Fair open for the public.
16.00 hour: opening 15th edition by HRH Princess Margarita de Bourbon de Parme, Maya Meijer (owner Westergasfabriek ) Director Stijn Schoonderwoerd TropenMuseum, Africa Museum and Ethnological National Museum.
Opening SIERAAD Art Fair:
- Thursday, November 10 : 14:00 to 21:00 hrs.• Friday 11 Saturday 12 and Sunday November 13, from 11:00 to 18:00 hrs.
info@sieraadartfair.com | www.sieraadartfair.com
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Photography by John Moore.
