The Dubai Mall in the namesake Emirate of the superlatives, located in the UAE, hosts a 850 m2 based concerning its design in the Rolex world.
Watches are ubiquitous, not simply in the display windows but also on wall shelves yet the store is characterised by its large free spaces giving the customer a sense of luxury when entering it.
The décor is unique, even including a spider-formed lamp made out of Czech glass inspired by the cyclops. In the mezzanine, the details include ornate walls and leather appliqués with leather and gold leaf ornaments. Each element refers to various models of Rolex watches. Moreover there is also a screening room where Rolex enthusiasts can watch short films that explore the brand’s history and heritage.
This store is so special that when it opened early May 2018, the global brand ambassador and tennis star player, Roger Federer attended alongside Rolex’s CEO Jean-Frédéric Dufour.
