The article discusses the rich history and development of traditional handicrafts in Vietnam, particularly in the field of pottery. It highlights famous craft villages such as Bat Trang pottery, Chu Dau pottery, and Phu Vinh bamboo and rattan weaving. The article also mentions the growth of the ceramics industry in Vietnam, with exports to countries like the US, Japan, and China. The Vietnamese government is actively promoting domestic enterprises and their products, aiming to increase the value of Vietnamese brands. Two ceramics companies, Minh Long I Co. Ltd and Chu Dau Ceramic JSC, are recognized for their contributions to Vietnamese art and crafts. The author, Mrs. Vo Thi Ngoc Diep, is the Trade Counsellor at the Vietnam Embassy in the Netherlands.