By H.E. Ms. Hissa Abdulla Ahmed Alotaiba, Ambassador of the United Arab Emirates.
HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and HH Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, recently announced that 2020 will be the “year of preparation for the Golden Jubilee” through Launching the largest national strategy of its kind to prepare for the next fifty years of the UAE in 2021, stating that all Emirati community spectrum; including citizens, residents, the public, private and community sectors, will participate in shaping life in the UAE the next fifty years.
During the past five decades, the Emirates managed to win the admiration, appreciation and respect of the world, through accomplishments whose main pillar was a leadership that invested in the human being and harnessed all efforts to empower them.
The year 2021 is the golden jubilee of the UAE, a milestone that calls for setting the new development model for the country. The UAE looks forward to making the country – during the next fifty years- the most distinguished and top quality in terms of living standards globally, by creating a vision that encompasses all groups of society, and preparing all the ingredients to ensure the achievement of the goals of the Emirates Centenary, as HH Sheikh Mohammed bin Zayed Al Nahyan assures that:
«The UAE is on the verge of an important stage in its modern history, as it prepares to reach its golden jubilee, full of hope and ambition, to put its own civilized mark on the path of human history. ”
For that purpose, two committees will be formed affiliated with the Council of Ministers, the first of which will be the committee to set the comprehensive development plan for the next fifty years headed by HH Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs. And another committee to supervise the activities of celebrating the golden jubilee of the UAE, headed by HH Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation to prepare with various sectors and entities to implement the giant strategy and enter the second phase of the union’s life, keeping pace with the aspirations of a country that knows no impossible.
This approach establishes a culture of excellence and participation in decision-making, and enhancing the spirit of initiative in building the country and achieving this vision through active participation in the upcoming development and qualitative leaps in the national economy, in addition to consolidating the soft power of the UAE.
The successful and inspiring experience of the UAE exceeds its geographical limits to the world, and it is a source of hope and a catalyst for people and governments on the international scene, and this unique experience is a model of human and cultural progress achieved during a short period of time, which will be transferred to the world through a national project to innovate and design a visual identity for the Emirates.
It embodies the historical, cultural, human and economic elements of its people, translates its value system, transmits its inspiring story to the world, shares its exceptional experience as a country that has no ceiling for its aspirations, dreams and ambitions. Its goal is to motivate people to take inspiration from the Emirates experience in their development process, as HH Sheikh Mohammed bin Rashid Al Maktoum says: « We seek to establish the beautiful image of our homeland in the global mindset. Designing a media identity is a new step in the journey to establish a global media presence for the UAE.” Adding:
“In 2020 we want to build the UAE of the future as one team. Our team is one. In the spirit of the union, in the spirit of Zayed, with a spirit that belongs to peaks and thrive on building. Our ongoing building battle continues and it will remain.”
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Photography by Catherine Dailey.
