Sunday, January 29, 2023

Saxony becomes the first cultural destination of the ITB Berlin in 2021

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Saxony celebrates a real première at the ITB Berlin 2021: The German state was appointed “Official Cultural Destination of the ITB Berlin 2021”, and one year later becomes the host country of the world’s largest travel trade fair. 
“The new concept of the cultural partnership is tailor-made for Saxony. This title is associated with a special opportunity to draw attention to Saxony as an outstanding world-class cultural and city travel destination in combination with unmistakable experiences of nature. In a way, we are offering the national and international trade public a foretaste of 2022, when Saxony will be the official ITB host country,” said Barbara Klepsch, Minister of State for Culture and Tourism in the Free State of Saxony. Originally, this status was already planned for 2021. 

Next year, the Tourismus Marketing Gesellschaft Sachsen GmbH (TMGS) will present Saxony as the official cultural destination of the ITB Berlin and offer insights into Saxony’s rich cultural offerings with various events and activities.

“Whether on the big stage at the ITB Live Podcast Show in the Palais am Funkturm, in the closing show ‘Sinnesrausch’, or at various locations inside and outside the Berlin Exhibition Centre, we want to advertise for travel to our beautiful country under the motto “SAXONY – FEEL THE ART BEAT“. At the trade fair stand itself, the proximity of art and culture to nature will be palpable and the theme of water landscapes will create a flowing connection to the unmistakable cultural landscape.    

For further information 
Saxony, land of culture:
About Saxony by Premier Michael Kretschmer

Barbara Klepsch Picture by Sächsiche Staatskanzlei, Pawel Sosnowski.

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