Presentation of the tourism potential of Kyrgyzstan for travel agencies from the Benelux countries in Brussels
On April 14, 2022 the Embassy of the Kyrgyz Republic to the Kingdom of Belgium presented the tourism potential of Kyrgyzstan for the Benelux countries under the slogan: “Kyrgyzstan – place for your vacation“.
The event was held ahead of the opening of the summer tourist season – 2022 in Kyrgyzstan after a two-year global lockdown.
Representatives of travel agencies and operators, as well as media specializing in tourism and travel from the Benelux countries, were presented with video and photo materials, information and statistics kindly provided to the Embassy by the Department of Tourism under the Ministry of Culture, Information, Sports and Youth Policy of the Kyrgyz Republic.
During the presentation representatives of the International Production Company “Eccholine” from Belgium, who visited Kyrgyzstan in 2021 to film the adventure reality show “Pekin Express”, also presented their story of filming, travel and the nature of Kyrgyzstan, answered the tour operators’ questions in a trusted format.
For the reference: From February 10, 2022 the Belgian TV channel Club RTL every Friday broadcasts the TV show “Pekin Express – In the countries of the golden eagle“. The show is also broadcasted on the French TV channel M6. According to TV show ratings, each episode was watched by over 2.3 million viewers in France and about 120 000 viewers in Belgium. At the moment, the Production Company is working on the possibility of broadcasting this TV show on a commercial basis on TV channels in other EU countries.
Photo exhibition about the uniqueness of the nature of Kyrgyzstan, accompanied by Kyrgyz folk melodies and treats with traditional dishes, immersed the presentation participants in the atmosphere of national character, culture and life of Kyrgyz nomads.
Cooperation between the Embassy of Kyrgyzstan to Belgium and foreign and national travel agencies, tour operators, as well as the media representatives, contributes to the practical popularization of the Kyrgyz destination among the European travelers and tourists.