Taking advantage of the World Cup in Qatar, in which Uruguay is participating, the country sees the opportunity to exhibit the excellence of ultra-fine Uruguayan wool. Through the initiative “Lana Celeste a Catar”, the country dressed the players of the Uruguayan Soccer Team with national Merino wool suits of the highest quality.
“Like the Uruguayan Soccer Team, Uruguayan wool competes with the best in the world, which is why it was decided that the players wear suits made with the highest quality Uruguayan Merino wool during the Qatar 2022 World Cup. The “Lana Celeste a Qatar” project represents an excellent opportunity to promote the country as an exporter of differentiated and high-value natural products, as well as a benchmark in fashion and sustainable design.” Explained the Ambassador or Uruguay, H.E. Mr. Alvaro González Otero.
“Our wool is recognized as a natural, renewable, recyclable product, produced in a sustainable way, with certified processes and products, friendly to the environment and animal welfare. The use of this product in Qatar -a state with a very hot climate- will demonstrate that it offers optimal thermal insulation compared to other natural and synthetic fibers, which is why it can be used in both summer and winter.
Superfine Merino wool, less than 18 microns for these suits, allows to produce Super 130’s fabrics, light, 260 grams per meter, which adapt to the climatic conditions of Qatar, with excellent comfort on the skin and following the trend of international fashion.”