5 March 2015 Grand Opening at WTC The Hague.
Groningen Confucius Institute, in collaboration with the School of Advertising from the Communication University of China, is planning the Contemporary Chinese Advertising Exhibition 1979-2015, which will open in WTC The Hague in March 5.
The exhibition aims at revealing the transformation of China’s consumer and social culture through Chinese advertising from the 1979 until the present day. An array of nearly 600 print, film and broadcast ads will be on display, showing the development and change in the life of Chinese people over the past 35 years.
The exhibits are structured around five themes: clothing, food, living, travel and daily use. From a marketing perspective, the exhibition provides information and context to European entrepreneurs and researchers about Chinese consumer behaviour, and the development of international and Chinese brands in China during that period.
Visitors will also get the chance to find out about policy changes and their impact on Chinese people’s lifestyles, and how these changes influenced various industries.
The exhibition’s Grand Opening will take place in WTC The Hague on 5 March 2015, consisting of keynote speeches from culture and communication experts and governmental officials, Chinese music performances, followed by a networking reception.
Opening days: Monday to Friday (working hours)
5-19 March 2015 at WTC The Hague, Prinses Margrietplantsoen 25, 2595 AM Den Haag
9-15 April 2015 at Hanze University of Applied Sciences Groningen
Group tour reservation: info@confuciusgroningen.nl
More information: www.confuciusgroningen.nl
