By H.E. Mrs. Charlotte Frater, Ambassador of New Zealand to the Kingdom of the Netherlands
I arrived in The Hague in January, travelling 18,00kms over two days and swapping summer sun for winter snow. Despite the distance and change of season, I’ve received an incredibly warm welcome, and the Netherlands already feels like a second home.
The Netherlands and New Zealand are natural partners with shared values: we are practical, open, hardworking, and adventurous – and we both eat a lot of cheese! People-to-people links remain the foundation of our relationship, and the steady stream of young people heading in both directions under our Working Holiday Schemes, strengthens our bonds, and enriches both societies.
Our shared history dates back more than 380 years to Abel Tasman’s voyage to New Zealand, and has been shaped by significant experiences including shared campaigns and sacrifices during World War Two, and the large wave of Dutch migration to New Zealand in the post-war period. Consequently, thousands of New Zealanders trace their heritage back to the Netherlands. These connections underpin a vibrant relationship spanning political, economic and cultural spheres, and in 2025 we were delighted to celebrate 60 years of diplomatic relations.
Our societies are built on strong democratic institutions, respect for human rights, and a commitment to sustainable development and international cooperation. These principles guide policy choices at home and abroad, and matter deeply at a time of heightened geopolitical uncertainty.
During our Prime Minister’s visit to the Netherlands last year, our leaders recognised that prosperity cannot exist without security, and acknowledged the interconnected nature of Euro-Atlantic and Indo-Pacific security. They also emphasised the importance of cooperation between New Zealand and the North Atlantic Treaty Organisation (NATO), including through the Indo-Pacific Four Group, comprising New Zealand, Australia, Japan, and South Korea.
Just as New Zealand values the Netherlands’ engagement in the Indo-Pacific, New Zealand stands shoulder-to-shoulder with the Netherlands in condemning, unequivocally, Russia’s illegal full-scale invasion of Ukraine. New Zealand has provided Ukraine with significant military and humanitarian assistance, and has implemented a broad range of sanctions in response to Russia’s actions. This reflects our commitment to upholding the rules-based international order that underpins global peace and prosperity.
As someone who has spent much of my career working in international law and trade, I have seen first-hand how clear rules enable trade, investment, and innovation to flourish. In this context, New Zealand welcomed the entry-into-force of the EU–New Zealand Free Trade Agreement in 2024 which saw bilateral trade increase by 20% in its first year. The agreement is creating new business opportunities, and allowing ideas, talent, and capital to move across borders with confidence. The Netherlands remains New Zealand’s second most important export destination in Europe, and our leading source of European investment.
Research partnerships through New Zealand’s association with Horizon Europe, provide another strong platform for growing the bilateral relationship. We are also modernising our Double Taxation Agreement, to provide greater certainty for businesses and investors in both markets.
It is easy to see why New Zealand companies such as Fonterra Dairy, Gallagher, Dawn Aerospace, and Mainfreight Logistics have chosen the Netherlands as their European base. With world-class logistics, English-speaking talent, agricultural expertise, and a thriving innovation ecosystem, the Netherlands is a natural gateway to the wider European market. More than fifty New Zealand businesses already operate here across sectors spanning agritech, food technology, advanced manufacturing, engineering, aerospace, logistics, and digital services.
For Dutch companies, New Zealand offers a stable democracy, transparent regulation, and an economy consistently ranked among the easiest places in the world to do business. Distance can even be an asset, with New Zealand’s counter-seasonal production benefiting the Netherlands’ iconic bulb industry and wider horticultural sector. At a time when supply chain resilience matters more than ever, partnerships built on trust, quality, and sustainability are invaluable.
Diplomacy is ultimately about people and relationships. In my first weeks in the Netherlands, I have already seen how deeply our communities are connected – from a Dutch windmill in New Zealand to a Māori canoe in Leiden. These connections reflect something even more valuable: trust. As Ambassador, my goal is simple: to help ensure that New Zealand and the Netherlands continue to turn that trust into tangible results that contribute to both societies.
