On Political Ideology: From Transition to Travesty

By Cătălin Balog – PhD, Retired Colonel

This article offers a political analysis of the Romanian electoral landscape on the eve of the 2025 elections, with a focus on the ideological transformations of the main parties and the mechanisms that sustain a democratic system that is functional only in appearance. From the PSD’s drift toward a mimetic, Trump-inspired populism, to the doctrinal vacuum of the PNL, and the instrumentalization of radical opposition as a symbolic safety valve, the text presents a radiography of a system that mimics pluralism while preserving stagnation.

Under the title “On Political Ideology: From Transition to Travesty”, the author investigates the mechanisms of democratic simulation, the effects of manipulation through polls and institutional silence, as well as the increasingly limited options of a lucid voter caught between resignation and civic engagement. Ultimately, it is a critical reflection on the ideological void that threatens to render formal democracy irrelevant to its own citizens.

I. Introduction

For more than three decades, Romanian politics has oscillated between reformist promises and conservative reflexes, between democratic rhetoric and authoritarian practices, between the simulation of pluralism and the consolidation of a monopoly of institutionalized survival. In this prolonged context of transition, ideologies have often served more as decorative backdrops than as genuine foundations of political action.

Yet what we are currently experiencing is no longer just doctrinal ambiguity or strategic eclecticism. It is a profound metamorphosis in which the boundaries between left and right, between pro-Europeanism and sovereignty-focused nationalism, between moderation and radicalism have become so fluid that any coherent reference point risks being dissolved in the background noise of political marketing.

The 2024–2025 elections – local, parliamentary, and presidential – are taking place in a climate of apparent institutional stability, yet deep ideological confusion and latent polarization. The governing alliance of PSD-PNL-UDMR, supported by the minority group, presents itself as a bastion of balance and European continuity. In reality, however, this construct is more a non-aggression pact among certain power structures than a coalition built around shared values and goals. Meanwhile, the parliamentary opposition is fragmented, and anti-system parties – especially AUR and SOS – are gaining ground electorally, fuelled by frustration and a lack of genuine representation.

Against this backdrop, a clear-eyed radiography of the current political scene becomes necessary – one that goes beyond electoral appearances and examines the mechanisms by which populism, ideological mimicry, and strategies of democratic simulation have become the norm. The PSD’s recent drift toward a Trump-inspired discourse – analysed in the article “Trumpism, the Last Refuge of the PSD Loyalist”[1] – is symptomatic of a broader trend: the transformation of mainstream parties into vehicles for the preservation of power through the recycling of illiberal rhetoric. Likewise, the possible rebranding of a figure like Crin Antonescu as a “consensus candidate” of the governing alliance confirms the system’s preference for predictable, ideologically inoffensive figures who remain compatible with the requirements of a cosmeticized democracy.

This article proposes a structured and argument-driven analysis of these dynamics, seeking not only to offer a political diagnosis, but also to identify the signs by which Romanian democracy risks being replaced by a simulated form of governance – one in which pluralism is mimed, elections are pre-scripted in sociological laboratories, and the voter is reduced to a silent piece in a game with a predetermined stake.

II. PSD and Trumpism, Romanian-Style: From Social Left to Mimetic Populism

The Social Democratic Party (PSD), heir to a moderate left-wing ideological current originally built around social protection and the representation of the “working class,” has in recent years undergone an ideological reconversion that is neither coherent nor openly assumed, yet profoundly significant. In the absence of genuine doctrinal reflection and under pressure from an increasingly heterogeneous electorate, the PSD has begun to borrow themes, rhetorical reflexes, and mobilization strategies specific to Trump-style populism – without articulating a truly new political platform.

This ideological drift is visible not only in rhetoric, but also in the official positioning of party leaders, in their relationship to state institutions, the media, and especially the notion of the “elite” as a symbolic enemy. The classic discourse of social democracy – focused on social equity, redistribution, and cohesion – is gradually being replaced by a vulgarized anti-elitist rhetoric in which intellectuals, NGOs, the independent press, and European institutions are recurrent targets, accused of contempt toward the “real people.”

This strategy is not unique to the Romanian PSD. It is a regional adaptation of a model already tested in other Central European states – particularly Hungary and Poland – where “conservative” or “social” parties have infused their rhetoric with emotionally charged nationalism, deep scepticism toward the West, rejection of multiculturalism, and nostalgic appeals to traditional values. In Romania, this model has been imported without doctrinal depth but with electoral efficiency – especially among rural and post-industrial voters who feel left behind by rapid modernization and globalist narratives.

Paradoxically, this adoption of elements drawn from Trump-style rhetoric does not reflect a clear ideological commitment, but rather an improvised tactic – a tool for emotional mobilization in the absence of coherent public policy or a genuine economic vision. It is a “contentless copy,” where populism serves not to reform institutions in the name of the people, but to preserve existing power structures under the guise of a vaguely defined national identity. In other words, it is Trumpism deployed as political technique, not as political vision.

More troubling is that this discursive mutation unfolds within a governing alliance that claims to be pro-European and moderate, producing a cognitive dissonance that is hard to ignore: how can nationalist, anti-Western rhetoric coexists with a formal commitment to European values, the rule of law, and political pluralism? The answer is simple: it cannot. The two cancel each other out in a game of appearances meant to simultaneously appease Brussels and local electorates – a cynical balancing act between image and reality.

In this logic, the PSD is not reinventing itself, but camouflaging. It becomes, by turns, social-democratic in its European discourse, conservative on the ground, populist during campaigns, and technocratic in governance. Increasingly, it reveals itself as a party of adaptation, not conviction; of strategy, not ideology. And this discursive plasticity, far from being a sign of pragmatism, becomes a symptom of an identity void with long-term destabilizing potential.

III. The PNL and the Death of Liberalism: Governance Without Vocation, Survival Without Vision

If the transformation of the PSD into a mimetic populist formation is a symptom of strategic adaptation, in the case of the PNL, the ideological regression is deeper – and more concerning. The PNL has not only systematically abandoned the values of classical liberalism, but has also become, in recent years, a party of administration without conviction, without an ideological compass, and without authentic leadership. This metamorphosis did not occur abruptly, but as the result of a series of compromises, accepted with disarming ease in the name of “governing stability.”

Originally a moderate right-wing party, part of the European liberal family, the PNL has gradually distanced itself from the principles that were supposed to shape its vision: economic freedom, rule of law, support for private initiative, pluralism of opinion, and institutional balance. Instead, the party has embraced a purely administrative logic of governance, in which decisions are no longer guided by values, but by the need to maintain equilibrium within the power coalition.

The clearest symptom of this drift was the acceptance of a governing alliance with the PSD – a party traditionally located at the opposite end of the ideological spectrum. Initially, this coalition was presented as a “necessary compromise” in response to successive crises (health, economic, energy). But in the absence of a reformist horizon, the collaboration degenerated into a form of political symbiosis in which the differences between the two parties have become increasingly indistinguishable. Today, the PNL functions more as an extension of the administrative apparatus than as an autonomous political entity with a distinctive vision for society.

More troubling still, the PNL’s withdrawal from ideological debate has left a dangerous void in the representation of the democratic right. The party has become a platform for bureaucrats rather than reformers – a structure for distributing offices, not advancing ideas. Lacking leaders with moral or intellectual authority, the PNL’s public discourse is often technical, defensive, and devoid of vision. Worse yet, the party has failed to respond to the major challenges of contemporary society – education reform, administrative digitalization, energy transition, fiscal policy, or judicial reform – preferring instead a bureaucratic conservatism that is harmless, yet sterile.

This ideological regression is further exacerbated by a communication strategy increasingly focused on personalizing power and delegitimizing dissent. Internal criticism is viewed as betrayal, appeals for doctrinal coherence are met with suspicion, and any attempt at reform is postponed in the name of “governing responsibility.” Instead of serving as an institutional counterweight in the alliance with the PSD, the PNL has chosen the comfort of silence and docility, consolidating its image as a party of obedience – spineless, and reduced to acting as a buffer between the administrative elite and the electorate.

In this sense, the death of liberalism within the PNL is not just a rhetorical diagnosis but a political reality with serious implications: without an active democratic right, political pluralism is compromised, and centre-right voters are left to choose between abstention, fragmentation, or radicalization. In the absence of a coherent political offering, the public sphere becomes fertile ground for demagoguery, extremism, and counterfeit alternatives.

As it stands today, the PNL is not a liberal party, but an electoral vehicle running on inertia, caught between two thresholds: that of power, and that of irrelevance. Within this increasingly narrow space, any return to a meaningful ideological identity seems improbable – if not altogether impossible.

IV. Crin Antonescu – The Ghost Candidate: A Symbol of Strategic Resignation

In a political landscape dominated by stagnation and confusion, the idea of relaunching Crin Antonescu as a potential presidential candidate for the governing alliance is not merely a journalistic speculation but a symptomatic hypothesis reflecting the current establishment’s strategic fatigue and ideological vacuum. At a time when Romania urgently needs a clarified political direction and a genuinely competitive electoral offering, the reappearance of a withdrawn, politically inactive figure – detached from the major developments of the past decade – reveals more about the system’s inability to generate relevant leadership than about any calculated, value-based decision.

Crin Antonescu, a former liberal leader and prominent figure during the USL (Social Liberal Union) era, now appears as a symbol of an ambiguous past: a politician who fluctuated between strong opposition to the Băsescu regime and an alliance with the PSD, between reformist rhetoric and soft nationalism, between unfulfilled institutional promises and a sudden political retreat. His reemergence in public discourse – even as a polling subject – is not a reconnection with the electorate, but a symbolic resuscitation, meant to fill a representational void with a familiar (and already exhausted) figure from the collective imagination.

What makes this hypothesis even more telling is the context in which it arises: in the absence of a natural candidate with a convincing profile, internal legitimacy, and public resonance, the political system resorts to a neutral, predictable name – one unlikely to disrupt existing balances. This is not a choice born of vision, but of damage control: Crin Antonescu is not the most capable candidate to mobilize the public, but the least likely to disturb it. He carries no major conflicts with either the PSD or the PNL, poses no threat to coalition stability, and provokes no significant concern from international actors. In every respect, he is the ideal candidate for a system seeking to remain identical to itself.

Yet this choice comes at a cost. Selecting a “ghost candidate” – lacking contemporary public stature, a coherent political project, or connection to the key issues of today’s society – signals the complete retreat of politics from the field of real debate. In an electoral climate already tainted by apathy and distrust, such a profile cannot generate civic enthusiasm – only functional resignation. The voter is not called to choose a societal vision, but to endorse a preservation solution.

Moreover, reactivating a political figure from the recent past of PSD-PNL cohabitation sends a clear message: Romania does not aim for real power alternation, but for a change of scenery. A new president, but from the same meld; a familiar face, but unaccountable for the present; a formal balance, but lacking any authentic democratic substance.

In this sense, the candidacy of Crin Antonescu would not constitute a genuine political option, but a mechanism for maintaining the illusion of normality – a ghostly return to an increasingly hollow electoral game, carefully calibrated for a system that prefers stagnation over risk, and inert consensus over ideological competition.

V. Polls, Silence, and the Management of Perception: Between Stagnation and Electoral Staging

In any mature democracy, opinion polls are a useful tool for understanding electoral trends, calibrating campaigns, and enhancing transparency in the democratic process. In Romania, however, polls have increasingly become strategic instruments for managing collective perception – a mechanism designed to artificially stabilize a political hierarchy that is silently, yet increasingly, contested.

According to recent data published by HotNews[2], at least five separate polls converge on the same electoral ranking: PSD and PNL dominated by the usual figures, followed by AUR and a fragmented opposition. This convergence raises legitimate concerns about the authenticity of the political dynamics these polls claim to reflect. Granted, these parties benefit from institutional infrastructure, access to resources, media exposure, and entrenched networks of influence. But to accept uncritically that Romanian society has suddenly become immobile, immune to systemic crises, and devoid of reformist energy or political alternatives is an act of intellectual resignation.

The overall impression of stagnation induced by these polls creates a self-fulfilling electoral effect: if nothing changes in the polls, then nothing can be changed in reality. This mechanism has a demobilizing effect on active segments of the electorate – especially among the educated, urban, and younger demographics – who end up feeling excluded from the logic of representation. Consequently, absenteeism becomes a silent form of protest, yet one that functions systemically to maintain the status quo.

Equally concerning is the lack of transparency regarding who funds these polls, how they are conducted, and for what purpose. In the absence of genuine public debate about pluralism in measuring public opinion, or rigorous regulation, polls can be politically instrumentalized – used to float “tested” candidacies or to prematurely shut down conversations about real alternatives.

More subtly – but no less significantly – silence plays a crucial role in this equation. Mainstream media, largely aligned both economically and ideologically with the dominant parties, avoids questioning the stagnant nature of the electoral landscape, rarely interrogates the manipulation of public perception, and seldom gives voice to emerging political actors. In doing so, the public is held in a state of diffuse expectation, trapped in a continuous present where the future appears choreographed and the past strategically recycled.

This management of stagnation through polling is not accidental; it is part of a deliberate architecture meant to preserve the current political equilibrium by inducing a form of democratic fatalism. The result is a widespread sense that all options have been exhausted, that every viable candidate has already been tried, and that no new leadership can emerge. Within such a setup, elections cease to be real competitions of ideas, projects, or visions – they become exercises in affirming a pre-established hierarchy.

In conclusion, today’s polls no longer merely reflect voter intention; they have become political actors in their own right, endowed with performative power over the electoral landscape. Rather than showing how citizens think, they increasingly dictate how voters “should” think about the candidates. And when perception becomes more important than actual choice, democracy itself enters a regime of controlled simulation.

VI. Băsescu and the Specter of Instability: The “American Problem” and the Insinuation of Chaos

In a political climate already strained by institutional stagnation, ideological confusion, and eroding public trust, the recent emergence of alarming statements from a former Romanian president should have triggered a process of clarification and reflection among political elites and society at large. Traian Băsescu’s claim that “the United States has only one problem in its relationship with Romania” – a statement suggesting the possible cancellation of the upcoming November elections – is exceptionally serious. Its gravity lies not in its explicit content, but in the insidious mechanism of insinuation it sets in motion[3].

The remark occupies an ambiguous space – somewhere between geopolitical observation and prophetic warning. It stops short of making a formal accusation, yet it cannot be dismissed as mere speculation. At its core, the message operates on two fronts: on one hand, it subtly suggests a major rupture or tension between Romania and its strategic partner; on the other, it opens a speculative space regarding the legitimacy of democratic elections in an EU and NATO member state.

This dual insinuation has destabilizing effects, casting doubt on the electoral process before the campaign has even begun, and questioning not only the administrative integrity of the elections but also the decision-making sovereignty of the state itself. In a context where public trust in institutions is already fragile, such messaging risks fuelling suspicion, conspiracy theories, and even doubts about Romania’s Euro-Atlantic alignment – consequences that are difficult to quantify in the long term.

More troubling still is the absence of any public demand for clarification from major political figures, nor has there been any firm institutional or diplomatic response. In this case, silence is not merely suspect – it is complicit. It tacitly legitimizes, through passivity, a normalization of destabilizing discourse in which former leaders cast shadows on the present without being held accountable for their words.

Beyond the substance of the statement itself, the rhetorical mechanism employed is characteristic of modern forms of political disinformation: an undefined “problem” is announced, the existence of a geopolitical crisis is insinuated, and responsibility is displaced outside the democratic framework. Interpreted through this lens, Băsescu’s message reads as a sophisticated form of discursive intoxication, designed to undermine public confidence in the constitutional order without offering any alternatives or solutions.

At a deeper level, such interventions point to an increasingly visible trend among former political elites: the discrediting of representative democracy in the name of supposedly “backstage realities” – realities inaccessible to the public but allegedly decisive. This amounts to a reactivation of the “deep state” mythology, now reframed in geopolitical terms, functioning as a tool of symbolic control over the public sphere. But in a functioning democracy – where the rules of the political game are clear and respected – such messages are not only unacceptable but require strong institutional mechanisms of response and disavowal.

In the absence of such mechanisms, Romania risks sliding – not formally, but gradually – into a grey zone of democratic discourse, where the boundary between opinion and manipulation, between warning and diversion, becomes impossible to draw. And when the very notion of free and fair elections is questioned by those who were once entrusted to defend it, the danger no longer comes from outside democracy, but from within it.

VII. AUR, SOS, and the Usefulness of Populism: Opposition as Décor, Extremism as a Safety Valve

In a political system where, governing parties operate more as administrators of a self-referential balance than as drivers of a coherent societal vision, the role of the opposition becomes paradoxical – not as a genuine alternative, but as a choreographed component of the broader equilibrium. Within this architecture, parties like AUR and SOS Romania play a crucial role: that of symbolic outlets for diffuse discontent, yet lacking any real capacity to assume power or articulate a coherent governing project.

AUR’s rise in recent years has rightly been interpreted as symptomatic of a deep rift between society and the traditional political class. In a public space marked by cynicism, stagnation, and a crisis of representation, an anti-system party with nationalist, conservative, and often conspiratorial rhetoric manages to mobilize overlooked or alienated segments of the electorate: disillusioned youth, marginalized rural populations, frustrated diaspora, and the anti-vaccine and anti-globalization demographic.

However, once it entered Parliament and gained media attention, AUR did not evolve toward political professionalization or doctrinal consolidation. On the contrary, it radicalized its discourse, embraced theatrical forms of opposition – symbolic protests, direct attacks on the press, the promotion of conspiracy theories – yet consistently failed to present any sustainable governmental alternative. In this sense, AUR has become a decorative form of opposition, feeding the fears of moderate voters and thereby justifying, by contrast, the “rationality” of the PSD-PNL governing coalition.

Parties like SOS Romania – splintered off directly from this same radical and opportunistic vein – amplify the logic of fragmentation and spectacle. Lacking solid infrastructure, coherent ideological foundations, or strategies for civic engagement, these formations function as loudspeakers of raw discontent without bearing any real political responsibility. They express, but do not propose; they scandalize, but do not construct.

From a cynical yet realistic perspective, AUR and its satellites perform an indirect systemic function: they polarize public discourse, channel frustrations in predictable directions, artificially dramatize the electoral climate, and generate the illusion of pluralism. In reality, it is precisely this polarization that enables the governing alliance to present itself as the “balanced solution” – positioned between anti-system extremism and the chaos of instability.

This dynamic is sustained, in part, by segments of the media which – whether due to ideological affinities or audience-driven logic – offer disproportionate exposure to radical parties, thus contributing to the normalization of an illiberal, resentful, and often anti-democratic discourse. In the absence of ethical filters and responsible political journalism, the spectacle of populism becomes the main electoral content offered to the public.

It is essential to understand that radical populism, as practiced by AUR and its counterparts, does not constitute a genuine anti-system solution, but rather a diversion of rebellious energy into a controllable and sterile zone, where political conflict is reduced to posturing and ideology is replaced by primitive impulses.

In this landscape, genuine opposition – the kind that should offer alternative projects, challenge institutional capture, and propose new social contracts – is virtually non-existent or marginalized. In its absence, populism remains useful not as a solution, but as a tool for preserving order through fear and the caricaturing of change.

VIII. The Lucid Voter: Between Resignation, Protest, and Reconstruction

Faced with a political landscape defined by ideological mimicry, institutional stagnation, and stage-managed populism, a fundamental question arises: what options remain for a lucid, informed voter committed to democratic values? What real choices exist for a citizen unwilling to be trapped in the false dilemma between inert power management and theatrical anti-system posturing? The answer, far from comforting, demands political maturity, critical discernment, and, above all, a civic effort toward reconstruction.

First, the lucid voter confronts a structural dilemma: either cast a rational vote for the “lesser evil,” thereby perpetuating a drifting political order, or adopt a position of refusal – boycotting elections, submitting null votes, or retreating into civic passivity – with the risk of leaving the public space to be aggressively and unscrupulously occupied by others. Both options, though seemingly rational, entail their own traps. Voting for the “lesser evil” may, over time, become a form of resigned complicity, where pragmatic calculation overshadows any moral or doctrinal exigency. At the same time, withdrawal from participation weakens the very critical segment of society, paving the way for vocal radicalism and political control structures.

A third option – the most difficult, yet perhaps the only viable one in the long run – is active engagement in rebuilding a pluralistic, coherent, and responsible civic space, one capable of generating real alternatives. This does not necessarily mean entering party politics, but it does require a conscious commitment to the idea of citizenship as responsibility: supporting civic initiatives, monitoring those in power, fostering critical thinking, and strengthening independent networks of information and democratic education.

This path also entails a fundamental rethinking of how political representation is understood. The lucid voter must go beyond the binary logic of choosing between “government” and “opposition” and begin evaluating parties, candidates, and platforms through the lens of value coherence, intellectual honesty, institutional competence, and openness to critical dialogue. Without such criteria, democracy risks remaining trapped in cycles of simulation and substitution, with no meaningful progress.

There is also an urgent need to rearticulate the democratic discourse in a language that is once again intelligible and credible to the average citizen. Too often, the rational voices of civil society or fragmented opposition remain locked in technocratic, self-referential language – detached from social realities and the legitimate struggles of large segments of the population. The true challenge of democratic reconstruction is not only political, but cultural: to rebuild a shared vocabulary that can simultaneously express social justice, individual freedom, and institutional accountability.

Finally, the lucid voter must accept that democracy does not offer immediate certainties, but opportunities for long-term construction. There are no guarantees of success – but there is the near certainty of failure if choice is replaced by apathy and critique by paralyzing sarcasm. In an age of ideological masquerades and cynical populism, lucidity is a form of resistance. But more than that, it is the beginning of a much-needed reconstruction.

IX. Conclusions

The show goes on, but time has run out. Romania in 2025 finds itself at a critical moment – though not one of visible trauma. The crisis is no longer one of form, but of substance; not a procedural crisis of legitimacy, but one of meaning. Elections are being organized, parties are campaigning, polls are circulating, and the media is broadcasting. Yet all these mechanisms operate within a framework increasingly devoid of real democratic substance, where ideological differences have faded, and alternatives have dissolved into a competition of symbolic gestures and the rotation of worn-out political figures.

In this setting, PSD’s adoption of Trump-style populism, PNL’s disconnection from its own liberal foundations, the emergence of phantom candidates, and the instrumentalization of anti-system populism are not mere accidents – they are symptoms of a broader strategy aimed at managing change through simulation. Opposition is mimicked, diversity is choreographed, and stagnation is carefully maintained. Within this framework, the voter is no longer choosing between distinct paths of progress, but merely between different levels of acceptability within an already fixed status quo.

Yet democracy cannot indefinitely function as a surface-level spectacle. In the absence of an articulated political project and a real debate on the major issues of society – education, healthcare, justice, security, social equity, digitalization, institutional reform – elections risk becoming mere exercises in reconfirming a system that preserves only its appearances.

Time no longer works in favour of the system. Apathy, civic disengagement, and disillusionment will inevitably feed waves of mistrust and radicalization. And in an increasingly volatile international context – with rising geopolitical pressures and a tense internal climate – the absence of a genuine democratic contract between those who govern and the governed becomes a strategic vulnerability.

What is at stake is not merely the next government or presidency, but the very capacity of Romanian society to reconstruct the meaning of democracy beyond its formal shell. This will require lucidity, civic commitment, a refusal of resignation, and, above all, the courage to say the emperor has no clothes – even when the stage is lavish and the applause appears unanimous.

The political performance will undoubtedly continue. But if we do not break free from the logic of the set and regain the courage to think and build alternative paths, we may soon realize that the real time of democracy has already passed – and what we are living is no longer transition, but post-democracy in an advanced state of preservation.

About author:

Cătălin Balog is an analyst and trainer with extensive experience in intelligence, information security, and strategic communication. He holds a PhD in Military Sciences, with a dissertation focused on security risk management in cyberspace, and has served for over two decades in structures of the Romanian Ministry of National Defence.

Currently, he is an associate professor at the University of Bucharest, where he teaches courses in information management. His research interests include the analysis of contemporary social and political mechanisms, with particular attention to the relationship between ideology, technology, and the simulation of democracy.

Photograph from the author’s personal archive


[1] https://comunitatealiberala.ro/trumpismul-ultimul-refugiu-al-psd-istului-anatomia-unei-tradari/

[2] https://hotnews.ro/cel-putin-cinci-sondaje-pentru-prezidentiale-arata-acelasi-clasament-spune-seful-unei-case-de-sondare-ce-va-fi-foarte-important-mai-mult-ca-oricand-1937311

[3] https://hotnews.ro/traian-basescu-afirma-ca-sua-au-o-singura-problema-in-relatia-cu-romania-se-pune-astfel-sub-semnul-intrebarii-anularea-alegerilor-din-noiembrie-1937325

The Best of Bangladesh Returns to Europe for its Second Edition

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17–18 April 2025 | Beurs van Berlage, Amsterdam

The much-anticipated second edition of the Best of Bangladesh in Europe is set to return to the iconic Beurs van Berlage in Amsterdam on April 17th and 18th, 2025. This prestigious event brings together the dynamic spirit, innovation, and entrepreneurial excellence of Bangladesh to the heart of Europe, offering a unique opportunity for international stakeholders to engage with the country’s thriving industries.

Organized by the Bangladesh Apparel Exchange, the two-day event will feature over 40 Bangladeshi exhibitors representing eight diverse industries—from textiles and technology to leather goods, ceramics, jute, and more. This carefully curated showcase is designed to reflect the evolving identity of Bangladesh as a hub of sustainability, creativity, and economic growth.

A Platform for Discovery, and Innovation

The 2025 edition of Best of Bangladesh promises to be even more dynamic and engaging than its inaugural launch. The event will include:

  • A grand opening ceremony, setting the tone for a celebration of partnerships
  • Insightful panel discussions with thought leaders, policymakers, and industry pioneers
  • Interactive breakout sessions focused on key sectors and opportunities
  • In-depth presentations highlighting Bangladesh’s achievements and roadmaps
  • A fireside chat offering personal insights from influential changemakers
  • The launch of two major projects that represent the country’s forward-looking vision
  • An innovation runway show, where cutting-edge ideas and sustainable designs will take center stage

Join Us in Shaping the Future

This gathering is more than an exhibition—it’s an invitation to explore meaningful collaborations and fresh opportunities. Whether you are a buyer, investor, policymaker, journalist, or simply curious about the rising potential of Bangladesh, Best of Bangladesh in Europe is a must-attend event.

To ensure your participation, we invite you to register here. You may also view the full event schedule for a detailed overview of the program.

We warmly encourage you to be part of this exciting journey—come see, connect, and collaborate with the best of Bangladesh on April 17th and 18th, 2025, in Amsterdam.


For more information, please visit http://bangladeshapparelexchange.com

A Powerful Musical Statement Against War on Remembrance Day in The Hague

On Sunday, 4 May, three hundred singers and musicians will come together at Amare concert hall in The Hague to deliver a poignant musical tribute to peace and reconciliation. In commemoration of Remembrance Day, the Residentie Bachkoor, in collaboration with Toonkunstkoor Utrecht, will perform Benjamin Britten’s War Requiem, an iconic and deeply moving choral masterpiece that underscores the senselessness of war.

This large-scale performance coincides with the lead-up to the 80th anniversary of the liberation of the Netherlands, making the message more relevant than ever.

A Special Collaboration

The performance marks a unique collaboration between the Residentie Bachkoor, Toonkunstkoor Utrecht, the youth choir of Zangschool Utrecht, and the Promenade Orchestra, including both symphonic and chamber ensembles. Under the direction of conductor Jos Vermunt, these 300 performers will offer a powerful musical reflection on the tragedies of war.

Prior to the concert, Retired Lieutenant General Ben Droste, former Commander of the Royal Netherlands Air Force, will deliver a brief address. This will be followed by the traditional two minutes of silence to honour those who have fallen.

The War Requiem – A Universal Call for Peace

Composed in 1962 for the consecration of the new Coventry Cathedral, which was destroyed during the Second World War, Britten’s War Requiem remains one of the most emotionally compelling works of the 20th century. A committed pacifist, Britten wove together the solemn Latin Mass for the Dead with the harrowing war poetry of Wilfred Owen, a British soldier and poet killed in the First World War. The result is a work that denounces the glorification of conflict and elevates a plea for peace and reconciliation.

Unlike traditional requiems, War Requiem offers no triumph or glorification. Instead, it mourns the fallen and reminds us that, in war, every soldier is a victim. Britten dedicated the work to four friends who perished in the war, making it both deeply personal and universally resonant.


Concert Details:

  • May 4, 2025
    7:45 PM
  • Amare, Spuiplein 150, The Hague

Performers:

  • Residentie Bachkoor
  • Toonkunstkoor Utrecht
  • Youth Choir of Zangschool Utrecht
  • Symphonic and Chamber Orchestra of the Promenade Orkest

Soloists:

  • Jeannette van Schaik – soprano
  • Bernard Loonen – tenor
  • Frans Fiselier – bass

Conductor: Jos Vermunt

🎟️ Tickets:
€45 (Rank 1) / €38 (Rank 2) / €34 (Rank 3) / €29 (Rank 4)
Youth up to 29 years: €11
Ooievaarspas holders: 50% discount

🎫 Order online:
www.amare.nl/nl/agenda/3203/herdenking-80-jaar-bevrijding-residentie-bachkoor/war-requiem

This concert is part of the Hague Freedom Weeks 2025 and will also be performed on 3 May at TivoliVredenburg in Utrecht.

From DeepSeek to DEEP Robotics

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How China’s Zhejiang University Cultivates the Tech Leaders of Tomorrow

Zhejiang University and China’s Tech Renaissance

The recent release of Hangzhou Code: How the “Six Little Dragons” Took Flight has renewed attention on Hangzhou’s ascent as a global innovation hub. Central to this transformation is Zhejiang University (ZJU), one of China’s leading academic institutions, which has played a defining role in educating many of the city’s top tech entrepreneurs.

Founded 128 years ago, ZJU counts among its alumni Liang Wenfeng, founder of the AI firm DeepSeek, and Zhu Qiuguo, founder of DEEP Robotics—both part of the so-called “Six Little Dragons” of Hangzhou. The university’s College of Information Science and Electronic Engineering (ISEE) has emerged as a key contributor to China’s AI and robotics talent pipeline.

A Forward-Looking Curriculum

ZJU introduced China’s first university-wide innovation and entrepreneurship program in 1999. It now offers over 100 courses aligned with industry demands and emerging technologies. Notably, the university established its computer science department in 1978 with an early emphasis on AI. In 2019, it became one of the first institutions in China to offer an undergraduate degree in artificial intelligence.

The AI+X initiative, launched nationally in 2021 and upgraded under ZJU’s leadership in 2025, reflects the university’s push for interdisciplinary training. Liang, for example, was already studying advanced AI electives more than two decades ago.

“Our aim is to balance specialization with cross-disciplinary fluency,” said Professor Chen Hongsheng, Dean of ISEE.

Bridging Theory and Practice

More than 80% of ZJU undergraduates participate in applied research or industry-linked projects. Students also gain experience through internships, international exchanges, and global competitions. Zhu Qiuguo’s journey began with ZJUDancer, a student robotics team focused on humanoid soccer robots. Competing in international contests like RoboCup, he honed his skills in both hardware and software design.

“Competitions force you to connect theory with real-world problem-solving,” said Zhu, now an associate professor at ZJU.

Innovation Grounded in Responsibility

ZJU’s emphasis on societal impact is embedded in its educational philosophy. Wang Wei, deputy dean of ISEE, noted that the university aims to cultivate not just technical expertise but also civic responsibility.

This ethos is evident in projects like undergraduate Ye Bowen’s award-winning AR safety tool for delivery riders, developed under the mentorship of Professor Yang Zongyin. A ZJU graduate and Cambridge PhD, Yang returned to teach and develop practical technologies—among them, a miniature spectrometer with potential applications in non-invasive diabetes care.

“I encourage students to focus on technologies that improve lives,” Yang said.

Through a combination of rigorous academics, hands-on experience, and a focus on public value, Zhejiang University continues to shape a generation of engineers and entrepreneurs steering China’s technological future.

25 Years of Panamanian Administration of the Panama Canal

Embassy of Panama in The Hague Organizes Conference

The Hague, Netherlands, March 14, 2025 – The Embassy of Panama in The Hague successfully held the conference titled “Panama Canal: 25 Years of Panamanian Administration”, an event featuring distinguished panelists and representatives from various sectors. 

Engineer Ilya Espino de Marotta, Deputy Administrator and Chief of the Sustainability Office of the Panama Canal Authority (ACP), H.E. Mr. Carlos Guevara Mann, Vice Minister for Multilateral Affairs and Cooperation of Panama’s Ministry of Foreign Affairs and H.E. Ms. Sally Loo Hui, Ambassador of Panama to the Kingdom of the Netherlands.

The Ambassador of Panama to the Netherlands, H.E. Ms. Sally Loo Hui, officially opened the event, highlighting the historical, economic, and strategic significance of the Canal for both Panama and the world. In her remarks, she emphasized the success of the Panamanian management model over the past 25 years and its prospects for the future. 

The panel featured the distinguished participation of H.E. Mr. Carlos Guevara Mann, Vice Minister for Multilateral Affairs and Cooperation of Panama’s Ministry of Foreign Affairs. He discussed the historical background of the Canal and the significance of the Neutrality Treaty and the Panama Canal Treaty in securing Panamanian sovereignty over this vital interoceanic route. 

Engineer Ilya Espino de Marottam Panama Canal Authority.

Additionally, Engineer Ilya Espino de Marotta, Deputy Administrator and Chief of the Sustainability Office of the Panama Canal Authority (ACP), provided a detailed overview of the Canal’s current situation. She emphasized ongoing projects focused on environmental sustainability and technological expansion to ensure the future competitiveness of the maritime route. 

The event gathered members of the diplomatic corps accredited in the Netherlands, representatives of the Dutch government, international organizations, maritime and logistics industry entrepreneurs, academics, and members of the Panamanian community residing in the Netherlands. 

Later in the afternoon, the conference was held again at Leiden University, specifically aimed at students, academics, and the general public. This session sought to raise awareness and foster a broader dialogue on the importance of the Panama Canal and its future perspectives. During this session, H.E. Sally Loo Hui donated the book “The Expansion of the Panama Canal, Portraits of a Historic Work / Volume IV” to the Latin American Studies program of the Faculty of Humanities. 

Both sessions concluded with a valuable exchange between attendees and panelists, who agreed on the importance of continuing to strengthen the Panamanian administration model of the Canal, ensuring its global competitiveness and long-term sustainability.

Celebrating the Emperor Naruhito’s Birthday at the Embassy of Japan

By Anton Lutter

The birthday of Emperor Naruhito, who ascended the Chrysanthemum Throne in 2019, was celebrated on February 23rd at the residence of Ambassador H.E. Mr. Hiroshi Minami. Ambassador Minami, who has a distinguished career in Japan’s Foreign Service, has served as Ambassador to the Netherlands since December 2022.

In his speech, the Ambassador reiterated the importance of the multifaceted bilateral relations between Japan and the Netherlands:
“Thanks to the rich and longstanding cultural exchange over centuries, many Dutch people are involved in traditional Japanese cultural activities such as Ikebana, tea ceremony, martial arts, and so on.”

The year 2025 marks the 425th anniversary of the bilateral relationship between the two countries, which includes a long history of mutual trade. Ambassador Minami noted:
“In this respect, I look forward to the upcoming high-level trade mission on high-tech and digital technology, led by Mr. Dirk Beljaarts, Minister of Economic Affairs, visiting Japan in May. I am sure that this mission will have a great positive impact on high-tech businesses in both countries. On that occasion, His Majesty King Willem-Alexander will also pay a visit to Japan, and I believe that it will enhance the gravity and dignity of our relationship.”

Between March 1942 and September 1945, Japan occupied the Netherlands East Indies (now Indonesia). This year also marks the 80th anniversary of the end of World War II—an important moment for Japan as well. The Ambassador remarked:
“After 80 years, there are still people who suffer from the experiences and memories of the past. Last year, a Japanese group of atomic bomb survivors, Hidan-kyo, was awarded the Nobel Peace Prize, which brought great joy to the Japanese people. But I believe that one important message of this award is that the Japanese people should never forget the past. It is with this solemn reminder that Japan should engage in the efforts for reconciliation with the Dutch people.”

Japan is considered a key partner to NATO, which will hold its 2025 Summit in The Hague in June. As former Secretary-General Jens Stoltenberg stated in 2023, “no other nation is closer to NATO than Japan.” In January 2025, Japan appointed an ambassador to NATO in Brussels, becoming the first among NATO’s Indo-Pacific partners to do so.

Ambassador Minami also emphasized the importance of defense cooperation between the Netherlands and Japan:
“We are pleased that the mutual high-level visits of our armed forces were successful, and that the Netherlands dispatches a naval frigate to the Indo-Pacific region, including Japan, every two years. Security in Asia and security in Europe are inseparable.”

He also highlighted Japan’s commitment to the rule of law:
“We believe in the importance of the rule of law as a fundamental value of international society. In this regard, we are very concerned about the future of the ICC. Today, the ICC finds itself under threat of sanctions and arrest warrants from some states, and these threats may undermine the impartiality and independence of the ICC—a court entrusted with providing access to justice for victims of the most heinous crimes. Japan is determined to protect and cooperate further with the ICC, and we remain committed to working together with the other States Parties to this end.”

In addition to members of the Diplomatic Corps, the event was attended by Vice-President of the Council of State Mr. Thom de Graaf, President of the First Chamber of the States-General Prof. Dr. Jan Anthonie Bruijn, Mr. Laurens Jan Brinkhorst, former Minister of Economic Affairs and former Ambassador of the European Union to Japan, and Mr. Wouter Jurgens, Director of the Security Policy Department of the Ministry of Foreign Affairs.

Philippines’ leading historian Professor Ambeth Ocampo visits Netherlands

Ambeth Ocampo is a household name in The Philippines, as historian, author (more then 35 books), including the widely-read “Rizal without the Overcoat” and the most recent “Cabinet of Curiosities: History from Philippine Artifacts.”

He’s Professor of History at the Ateneo de Manila University and Distinguished Professorial Lecturer at the De La Salle University and former chairman of the National Historical Commission of The Philippines and then chairman of the National Commission for Culture and the Arts. Ocampo is also the author of “Looking Back,” the longest running column on history in the Philippine Daily Inquirer.

Sir Steef Klarenbeek, KOR, Prof. Ambeth Ocampo, Ambassador J. Eduardo Malaya, Sir Anton Lutter, KCR.

During his highly anticipated visit, Professor Ambeth Ocampo delivered a lecture titled “The Philippines, Maps, and the Emergence of Nation” at the Philippine Embassy. The event was organized in collaboration with the Philippine National Commission for Culture and the Arts and the Knights of Rizal – The Hague Chapter, and also featured a lecture at Leiden University.

In his opening remarks, H.E. Ambassador J. Eduardo Malaya praised Professor Ocampo’s work, highlighting how his contributions as a historian at Ateneo de Manila University and De La Salle University have shaped how Filipinos view and appreciate history. Ambassador Malaya noted that Ocampo’s approach encourages Filipinos to look beyond conventional historical narratives, making history both engaging and accessible to students and scholars. “For Ocampo, maps are not just navigation tools; they are powerful instruments that influence our understanding of geography, culture, and identity,” the Ambassador remarked.

Prof. Ambeth Ocampo, Philippines Embassy, The Hague.

Professor Ocampo began his lecture by describing the Philippines as “a young nation with an old history,” a history that can often be found in overlooked objects such as maps. He presented a series of historical maps, including the 1563 Ramusio-Gastaldi map, the first to reference “Filipina,” and the 1734 Velarde-Bagay-Suarez map, known as the country’s first scientific map and the “mother of all Philippine maps.” He also discussed the Philippines’ early encounters with the Dutch, showcasing maps like Jan Huygen van Linschoten’s 1598 map of Southeast Asia and the 1619 Mercator-Hondius map, which recorded naval battles between Spanish and Dutch fleets in Philippine waters. Ocampo also highlighted artifacts such as cannons marked with “VOC” (the initials of the Dutch East India Company), which are displayed in Intramuros and Zamboanga City.

“Old maps are significant not only for what they show but also for what they omit. They help define a nation’s territories, contributing to the formation of national identity,” Ocampo explained. “Maps represent trade, evangelization, and empire, while also connecting the past with the future.”

Sir Anton Lutter, KCR.

Sir Anton Lutter, KCR, Chapter Commander of the Knights of Rizal – The Hague, also delivered remarks, stating that the “Philippines has been an interesting country for the Dutch people, it being a seafaring nation, and that the presentation by Prof. Ocampo highlights the historical relations between the two nations.”

The event included an exhibition of historical books on the Philippines, curated by Sir Steef Klarenbeek, KOR, of the Knights of Rizal – The Hague Chapter. The collection featured works such as A Sense of Nation: The Birthright of Rizal, Bonifacio, and Mabini, Not Everything in Me Shall Die, Lolo Jose, and Philippine Cartography 1320-1899 by Carlos Quirino. Additionally, Dutch translations of José Rizal’s novels Noli Me Tangere (Raak me niet aan!) and El Filibusterismo (De revolutie), translated by Mr. Gerard Arp, were displayed.

Ambeth Ocampo is widely regarded as the foremost expert on Dr. José Rizal, the Philippines’ national hero, and is known for his extensive work on Rizal’s legacy. Rizal was deeply influenced by the Dutch author Multatuli (pen name of Eduard Douwes Dekker), whose 1860 novel Max Havelaar inspired Rizal’s own work El Filibusterismo (1891). In connection with this, Ocampo visited the Multatuli Museum in Amsterdam, the birthplace of Douwes Dekker, which houses personal artifacts, letters, and other items offering insight into his life.

During his visit, Professor Ocampo was welcomed by members of the Multatuli Society, including board member Jurjen Pen, former Museum Conservator Willem van Duin, former Vice President of the Amsterdam Court Teun van Os van den Abeelen, and Filipina volunteer Jeanette Go. Ambassador Malaya, Sir Anton Lutter, KCR, and the Philippine Embassy team also accompanied him.

Mr. Pen, having read Rizal’s novels, described the Philippine hero as “smart, dedicated, strict, organized, and well-traveled.” Both Rizal and Multatuli had firsthand experience with the injustices of colonial rule, which led them to advocate for reform. Multatuli’s ideas played a significant role in reforming colonial policies in the Dutch East Indies (now Indonesia) and sparked movements for women’s rights and equality in the Netherlands.

President Trump’s Tariff Threat and Its Far-Reaching Impacts

In a dramatic escalation of trade tensions, U.S. President Donald Trump has announced a potential 50% increase in tariffs on Chinese imports, set to take effect tomorrow, April 9, unless China retracts its retaliatory 34% levies by the end of today, April 8. Should this ultimatum stand, total U.S. tariffs on Chinese goods would reach an extraordinary 104%, marking a significant intensification of the long-standing trade dispute between the two global economic powers.

The White House has swiftly denied rumors suggesting a possible 90-day pause on the tariffs, dismissing such claims as “fake news.” The response from global markets has been immediate and severe. The S&P 500 has officially entered bear market territory, as investor confidence wanes and fears of a looming global recession mount.

International leaders have expressed concern over the aggressive stance adopted by Washington. Officials from the European Union, United Kingdom, Japan, Canada, and Mexico have voiced strong criticism of the new trade policy and are reportedly evaluating legal avenues and retaliatory measures. Such actions could further deepen existing divisions within global trade alliances and trigger a broader economic fallout.

Despite the potential negatives, the Trump administration has framed the tariff escalation as a necessary step to correct long-standing imbalances in global trade. According to White House economic advisers, these measures are designed to:

  • Encourage Fair Trade: By pressuring foreign nations to eliminate protectionist practices and level the playing field for U.S. companies.
  • Boost Domestic Industries: By incentivizing consumers and businesses to support American-made goods.
  • Promote Innovation and Competitiveness: As industries are pushed to evolve and enhance productivity in the face of decreased foreign competition.

In tandem with the tariff measures, the U.S. has pursued broader economic strategies aimed at revitalizing its industrial base. Recent tax reforms have injected capital into the economy, giving consumers and businesses greater spending power. Policy support for key sectors—including manufacturing, technology, and energy—has led to job creation and a measurable decline in unemployment rates.

Furthermore, the administration’s focus on domestic energy production is reducing reliance on foreign sources, lowering energy costs, and strengthening national security.

As the world watches with cautious anticipation, the coming days will be critical in determining whether these aggressive measures yield productive negotiations or plunge global trade into deeper disarray. Regardless of the outcome, the implications for diplomacy, international cooperation, and economic strategy are vast.

Development and International Education

By Professor Ruard Ganzevoort and Dr. Claire Hallewas

For a small country, the Netherlands has always played an impressive international role. Not only in international trade, but also – and related to it – in science. The world would have been different without the law of the sea of Hugo Grotius and the humanism of Erasmus. In the field of diplomacy and development, the country has also for many years been willing to contribute to stable and mutually beneficial international relations. The constitution of the Netherlands makes this responsibility explicit in art 90: The Government shall promote the development of the international legal order. That is why there has been much support to develop The Hague into the international city of peace and justice. It has also led to strong commitment to international development cooperation.

As diplomats from the global south will know, many young people from the global south have made their way to study in the Netherlands or another European country. Some of our educational institutions are even specifically tailored to the needs and interests of students from the global south. Many mid-career professionals attended training programs under the rubric of ‘capacity building’. Whether it is in agriculture and food security, water or energy technology, or management and social sciences, global south education has become an important part of knowledge diplomacy since the 1950s. We might even call this the ‘development decades’. In returning to their home countries, the alumni have proven to become important connectors between the two countries. Many of them build mutually fruitful collaborations over decades.

But times are changing. European governments, including the Dutch, are cutting down on scholarships for the global south. They put restrictions on the number of foreign students generally. They focus more on internal issues than on international collaboration, especially with the global south. And they are more interested in securitization and defence than in development and conflict prevention.

The crucial challenges today – climate change, international stability, food security, and more – require more collaboration, not less. Diplomats, as well as international NGOs and knowledge institutions are tirelessly trying to build and maintain that collaboration. Against the Zeitgeist, they hammer home the message that we need to work together because we only have one planet, and our common future depends on keeping that planet a viable place to live.

There are many beautiful stories to tell about these collaborations. European cities learn from counterparts in Africa and Asia how to cope with heatwaves. Countries like the Netherlands and Bangladesh share experiences of being river deltas. Multicultural societies are all navigating diversities and a search for identity. The economic and ecological challenges around fossil resources are discussed around the globe. Researchers, NGOs and grassroots organisations share their insights. Together they inform policymakers and politicians. Students bring experiences from their home country to Europe and return with new knowledge and possibilities. Diplomats build bridges to make all these stories known and to forge connections. As important as these collaborations were in the past, they are even more relevant today.

Fortunately, the changing attitude of western governments is not the end of the story. Since the development decades, many countries have evolved from low-income countries to middle-income countries or even better. Parallel to that, they developed from aid recipients to trade partners. And internally, they often started to invest significantly in education, health care, and technology. That does not mean that collaboration for global south education has become irrelevant. Instead, it means that this collaboration is becoming truly mutual. We are learning that knowledge from the north and the south complement each other and colleagues from north and south increasingly work together on common challenges.

As economic possibilities and traditional differences in political power are still there, countries in the north still have a responsibility to contribute financially to this cooperation. The common good of humanity and of the planet requires continuing our investments in global south education. Diplomats from the south should not hesitate to urge countries like the Netherlands to maintain the effective scholarship programs for global south students as well as funding for joint research. But they should also urge their home countries to expand or start their own scholarship and research funding programs. Jointly investing in education and science will continue to be the key driver to flourishing people, societies, and international relations, as well as addressing the global challenges we jointly face.

About the authors:

Ruard Ganzevoort, ISS Rector

Ruard Ganzevoort is rector of the International Institute of Social Studies (Erasmus University Rotterdam) and chair of the network of Dutch development institutes SAIL.

Claire Hallewas, TU Delft

Claire Hallewas is managing director of the TU Delft | Global Initiative (Delft University of Technology) and chair of the Dutch Platform for International Education (PIE).

Ghana @68

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Cultural Diplomacy as a Tool For Enhancing Bilateral Relations Between Ghana and The Netherlands

By H.E. Mr. Francis Danti Kotia, Ambassador of the Republic of Ghana to the Kingdom of the Netherlands

As Ghana attained its 68th Independence Anniversary in March 2025, it is important to take stock of Ghana-Netherlands relations and to preview areas of future focused cooperation between the two Countries. Ghana’s relations with the Netherlands dates as far back as 1593 when the first Dutchman Bernard Ericzoon set foot on Ghanaian soil. At the time the Dutch were amongst a group of European explorers who had sailed to the coast of Africa in search of resources that will interestingly finance the all-important movement that came to be known as the Renaissance in Europe. Ghana then known as the Gold Coast was endowed with a bountiful supply of Gold which gave Dutch explorers a reason to mark their territory in West Africa by putting up forts and dungeons in Elmina to consolidate their military position in a strategically lucrative part of the African continent.

These forts will later be used as the assembly point for enslaved Africans who were to be transported to the new world as commodities in what came to be known as the Transatlantic Slave trade. Over the years, the commercial relations between Ghana and the Netherlands have evolved from an aura of darkness and shame to a stage of equity, fairness, mutual benefit undergirded by humanitarian principles. Although Ghana closed down its Mission in the Hague from 1982 to 1997 due mainly to resource constrains, nevertheless, the Netherlands maintained its Embassy in Accra at the level of a Chargé d’affaires until 1991 when it was upgraded to the Ambassadorial level.

Over the years, the scope of cooperation between Ghana and the Netherlands has grown in leaps and bounds and still experiencing satisfactory expansion in all aspects of the relationship. The major sectors in Ghana that are beneficiaries of Dutch support are in the domain of health, transportation, water and sanitation as well as agriculture. Ghana indeed has been one of the Netherlands’ development partners since 1998 with cooperation concentrating on areas of mutual interest to both countries. Nonetheless, the developmental assistance lately is undergoing a transformation that places more emphasis on trade instead of aid. A paradigm shift in policy which suits Ghana’s attempt to advance through investments and reciprocal free trade predicated on the export of finished products and the structural development of the local economy through the transfer of technology and technical expertise.

It is therefore refreshing to note, that the Netherlands has now become the second destination of Ghana’s exports to Europe. As encouraging as that economic development is, there is certainly room for improvement which is why it has become imperative to explore numerous avenues that can serve as a stimulus of commercial exchange between two very friendly countries.

The Netherlands Africa Business Council (NABC) has been one of the institutions that continue to create the right platform for entrepreneurs interested in doing business in Ghana. Its counterpart in Ghana, is the Ghana and Netherlands Business and Culture Council (GNBCC) which represents business interests of both Ghanaian and Dutch companies. GNBCC not only facilitates and supports businesses between Ghana and the Netherlands but also fosters cultural understanding between the people of the two countries.

In an attempt to make culture one of the mainstays of bilateral ties between Ghana and the Netherlands, the Ghana Mission in the Hague intends to embark upon a series of activities and programmes that will showcase cultural diplomacy as a solid platform for marketing Ghanaian businesses and entrepreneurs in the host country. It is a tool that is likely to be effective as a basis for drawing the two countries together because even though prima facie Dutch culture appears to have little in common with the Ghanaian way of life the narratives of Ghanaian migrants to the Netherlands seems to suggest otherwise.

Not only have Ghanaians integrated seamlessly into Dutch society, but the ability of second and third generation Ghanaians born in the Netherlands to successfully form a familiar identity by merging cultural values from both sides of their heritage illustrates that the two countries have a lot in common. A visit to any Ghanaian restaurant in Amsterdam or any part of the Netherlands will have both Dutch and African customers patronizing Ghanaian food. Jollof Rice, Yam or Apim and Palava Sauce, or Banku and Tilapia, ripened Fried plantains and Beans stew (known in Ghanaian parlance as Red Red) are not necessarily alien to the palate of Dutch consumers.

The exploits of Ghanaian footballers in the Netherlands have also played a major role in the cultural integration that currently defines bilateral relations between the two countries. Footballers of Ghanaian heritage such as Memphis Depay, Jeremie Frimpong and Brian Brobbey have excelled not only in the Dutch Eredivisie but have also climbed the sporting ladder to represent the Netherlands at the national level in global tournaments such as the World Cup and the European Nations League. These remarkable exploits chalked by these renowned sportsmen have added to the visibility of Ghana within Dutch households contributing in no small measure to the aura of inclusivity and diversity which have become part and parcel of the Dutch society.

The reputation of Ghanaian migrants in the Netherlands remains resplendent, devoid of notoriety and controversy. Immigrants from Ghana are noted for their sense of discipline, hardwork, spirituality and communality. Their offspring and descendants currently identify not only as high-profile sportsmen but as legal practitioners, medical doctors, entertainers and law-abiding citizens contributing meaningfully and positively towards the upward mobility of Dutch society. The good deeds of the Ghanaian Diaspora in the Netherlands have given Ghana a good name and turned the country into a good brand within the annals of Dutch society which can be exploited for the mutual benefit of the two countries. The fact that the Ghana brand is well received in the Netherlands means that our commodities and exports have a comparative advantage on the local market.

The successful cultural synthesis that has been demonstrated by the Ghana community residing in the Netherlands must inform the basis for using culture as a tool for bringing the Netherlands and Ghana closer together. Furthermore, the beatific fusion of Ghanaian and Dutch culture means that, the populations of both countries have a mutual appreciation for hard work, discipline, peace and tranquillity, communal living, honesty, generosity, good food, sports and a solid commitment to God.

This natural cosmopolitan blend of Ghanaian and Dutch customs and traditions must necessarily find expression in the political ties that bind the two countries together. It is for this reason that, the Ghana Embassy in the Hague in the coming weeks and months intends to leverage on the existing rapport between the peoples of the two countries to stage Film Festivals, Food Fairs, Musical Concerts and Fashion Shows to generate more publicity for Ghana as a national brand in the Netherlands.

Cultural Diplomacy has been described as an extension of public diplomacy which relies on the exchange of ideas, information, art, language and other aspects of culture to foster cordial and friendly relations between states and their peoples. Ghanaians and their Dutch counterpart have found an organic way of coming together. It is now for our governments to use this synergy as a platform for further promoting tourism, trade, commerce and multilateral cooperation.

The forts and castles which form part of the Netherlands’ colonial legacy in Ghana must give Dutch scholars and academics a reason to travel to Ghana to learn more about their nation and the historical underpinnings which tie their ancestors to Africa. The ability to convert a dark ancient colonial relic into a monument or vehicle for postmodern commercial growth can only be attained through the creative use of cultural diplomacy as a basis for progressive exchange between Ghana and the Netherlands.