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Malaysia Food & Fruits Experience (Mffe) 2023

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The Embassy of Malaysia in The Hague, through its Agriculture Counsellor Office (ACO), organized Malaysia Food & Fruits Experience (MFFE) on 15 & 16 September 2023, which took place at Markhall Rotterdam. The program was also supported by the Malaysia External Trade Development Corporation (MATRADE) and Tourism Malaysia.

Visitors of Malaysia Food & Fruits Experience 2023

The two day program was officiated by H.E. Nadzirah Osman, the Ambassador of Malaysia to the Kingdom of the Netherlands and were filled with activities such Malaysian culinary tasting, business networking sessions and tropical fruits promotion. According to Mr. Muhamed Salim bin Mohd Ali, who is also the Agriculture Counsellor, there are a lot of demand and opportunities for Malaysian food products in the Netherlands and the European Union (EU) market.

The office has already opened gateways for Malaysian food products to be imported via the Netherlands, be it fresh, frozen or processed to several regions such as the Scandic and Eastern European market. Malaysian exporters are also constantly advised to produce and design products in accordance with the requirements set by the EU Commission.

The Malaysian Agriculture Counsellor Office (ACO) in The Hague responsible for the agriculture sector in the UK, EU and Russia. From Right Mr. Muhamed Salim Mohd Ali, Ms. Halimahton Munawaroh Tasu, Mr. Indra Sapta Ramli and Mr. Rene Van der Laan.

Among the interesting culinary menu served during MFFE was the torch ginger or also known as ‘bunga kantan’, which is a unique ingredient used to add variety and distinguish Malaysian culinary from others.

Apart from that, tropical fruits such as durian, mangosteen, dragon fruit, passion fruit and carambola were also promoted during the 2-day program, which drew more than 2,000 visitors. The Malaysian passion fruit and carambola is also known for its superb quality and demand in the EU region.

Among the culinary made with torch ginger at MFFE 2023

The frozen Malaysian durian, also known as the ‘Musang King’, both in pulp and whole fruit are also available in many Asian stores within the Netherlands and several EU countries. With more future promotions, we hope that Malaysian fruits and food products will be able to further strengthen its position within the EU region.

Those who are interested to know more about Malaysian food products could further contact the Agriculture Counsellor Office at +31 (0) 10 4373158 or e-mail to muna@kpkm.gov.my.

Malaysian tropical fruits at MFFE 2023

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