From April 18 to 21, the Westergasfabriek in Amsterdam became the epicenter for wine lovers during the prestigious ‘Amsterdam Wine Festival’. This B2C (business to consumer) event offered visitors the opportunity to taste a varied selection of wines from around the world. In this edition, dedicated to wines from the southern hemisphere, the participation of Peru stood out, represented by the company “La Bodega Vinos”.
Peruvian presence at the festival
La Bodega Vinos, directed by Arjan Kiel, made its presence felt with a stand offering the acclaimed Intipalka wines. This name, which means “Valley of the Sun” in Quechua, honors its origin in the Ica Valley, a region known for its ideal climate and soils for wine agriculture. The Intipalka vineyards, located 500 meters above sea level and more than 60 km from the coast, benefit from a desert climate with great thermal amplitude and soils rich in magnesium, which contributes to the exceptional quality of the wines.
To encourage the purchase of Peruvian wine during the festival, La Bodega Vinos offered an attractive prize: a trip to Peru for two people. Attendees who purchased a bottle of Peruvian wine at the stand on Thursday or Sunday of the event had the opportunity to participate in a drawing for two round-trip tickets to Peru, plus a night at Intipalka’s vineyards. This prize not only encouraged the sale of the wines, but also aroused great interest in wine tourism in Peru.
The Amsterdam Wine Festival is a well-established event with two annual editions: in March, focusing on wines from the southern hemisphere, and in September, on wines from the northern hemisphere. In 2023, the festival attracted more than 26,500 visitors between the two editions, reflecting its popularity and reach.
With a strong social media presence (over 22,000 followers on Facebook and 8,000 on Instagram), and a newsletter with 98,000 subscribers, the festival ensures a wide reach for exhibitors.
The success of Intipalka
Founded in 2008, Intipalka has positioned itself as a representative brand of Peruvian viticulture. With technified vineyards and manual harvests, its wines are vinified at controlled temperatures in stainless steel tanks and aged in French and American oak barrels. Intipalka’s presence at the festival not only raised Peru’s name in the wine world, but also opened up new market opportunities and international promotion.
Peru’s participation in the Amsterdam Wine Festival was undoubtedly a great success, demonstrating the quality and potential of Peruvian wines in the competitive European market. With innovative promotional strategies and high quality products, Intipalka and La Bodega Vinos have left a lasting impression on festival attendees, consolidating Peru’s reputation as a producer of exceptional wines.
